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Lily Beach Resort & Spa Extends Free Departing PCR Test Programme

Lily Beach Resort safe programme
Lily Beach Resort announced the extension of its popular programme for free departing PCR tests until the 31st of March 2021.

The “Best All-Inclusive Resort in the Maldives” (as per TripAdvisor, 2020), Lily Beach Resort & Spa is announcing the extension of its popular programme for free departing PCR tests until the 31st of March 2021. The programme offers free testing for 2 adults and 1 child per booking when departing from the resort to head back to their country.

This initiative was created to help guests arrive confidently to the resort, have a worry-free stay, and depart effortlessly without any issues. It has alleviated some of the stress that accompanies travel during the pandemic and helped make vacationing a viable option for couples and families alike.

Free departing PCR tests were instituted on account of the Lily Beach Resort & Spa’s Safe Lily Programme, which has enhanced hygiene and safety measures. These changes are in-line with guidelines from the Maldivian Health Protection Agency (HPA) and were enacted at Lily Beach Resort & Spa for the safety and well-being of guests and team members alike.

Check out the Safe Lily Programme here: https://www.lilybeachmaldives.com/safe-lily-programme/

The pioneer of all-inclusive tourism in Maldives – local owner-operator, Lily Hotels – showed its boldness and innovation when it became one of the first companies to provide free PCR services after the country’s brief COVID-19 related lockdown. Lily Hotels took the initiative to institute this policy when it was most needed by guests but was not the hospitality norm. This decision quickly became a policy adopted by many across the sector and continues to be a successful selling point for tourists.

Notably, Lily Beach Resort & Spa was one of the few hospitality venues that did not close during the worst period of the pandemic. As a result of the adaptability, forward-thinking, and perseverance of its exemplary team members, the resort was able to keep running without major setbacks like going under lockdown.

This fact, paired with new policies in place such as free PCR testing, established Lily Beach as a safe destination and gave guests the confidence to continue booking enjoyable tropical vacations – even during one of the most daunting travel periods.

Although this great savings programme is coming to an end, Lily Beach promises to keep updating its policies to ensure that guests arrive, stay, and depart confidently. Any guest who books before the 1st of April 2021 will still be able to enjoy the Free PCR Test Programme. So, what are you waiting for? Time is running out – book now (or before the 1st of April 2021) to make the best use of this once-in-a-lifetime savings programme!

For more information about the resort’s new departing PCR test policy contact them at: reservations@lilybeachmaldives.com

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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