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Lily Beach Resort & Spa Honored Among Best Luxury All-Inclusive Resorts in Maldives

lily beach resort and spa luxury lifestyle awards
Lily Beach Resort has been crowned Luxury Lifestyle Awards in the category ‘The Best Luxury All-Inclusive Resorts in Maldives’.

Lily Beach Resort & Spa has been crowned Luxury Lifestyle Awards 2020 in the category of ‘The Best Luxury All-Inclusive Resorts in the Maldives’. The award recognizes Lily Beach Maldives’ excellent all-inclusive Platinum Plan and its great facilities.

Luxury Lifestyle Awards is designed to reward the travel industry elite for excellence in a number of categories. Recently, TripAdvisor honored Lily Beach as the best all-inclusive resort in Asia as well. The resort was ranked 1st amongst the list of Top 10 All-Inclusive Resorts in Asia by TripAdvisor.

On behalf of the whole team at Lily Beach Resort & Spa, we would like to thank our guests for trusting us and helping us to strive in what we do!

Lily Beach Resort & Spa stated.

Lily Beach Resort & Spa is the winner of multiple international awards and recognitions. These accolades are a testament to the resort’s continued commitment to providing an excellent 5-star service to guests. Likewise, this is an encouragement for the Lily Beach team to deliver an outstanding experience.

About Lily Beach Resort & Spa

Located on a private island of Huvahendhoo in South Ari Atoll, Lily Beach Resort and Spa is recognized as the leading 5-star All-Inclusive resort in the Maldives and Asia. The resort features its own unique and elevated concept of “Affordable Luxury”. Lily Beach Resort & Spa continues to reinvent culinary offerings to stay abreast of trends in dining experiences, beverages, and presentations.

Rejuvenating therapies are offered at the resort’s Tamara Spa’s over-water spa pavilions. Recreation facilities available at the resort include a fitness center and tennis courts. Additionally, the resort also provides snorkeling equipment and houses its own reef coral garden. The resort’s convenient location allows easy access to more than 50 dive sites. Lily Beach Resort is accessible by a 25-minute seaplane journey from the main Velana International Airport.

Feature image by Lily Beach Resort & Spa, Maldives
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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