Lily Hotels Appoints New Representation Company for the Middle East Market

Lily Hotels has reinforced its resorts’ brand presence in the Middle Eastern Markets with the appointment of Claviger (Middle East). Claviger is a luxury tourism & hospitality representation company offering Sales, Marketing & PR Services in the Middle East. The company’s team comprises of experts in the field of travel, tourism, and lifestyle.

Lily Hotels is dedicated to creating high-value, sophisticated and sustainable holidays, and Claviger (Middle East) offers an individual approach that is seamlessly integrated with this vision. Representing Lily Beach Resort & Spa and Hideaway Beach Resort & Spa, the agency will synergize with its professional networks to communicate a truly timeless adventure for potential future patrons of the resorts.

We have selected new representation company based on their great expertise in Hotels Middle East Sales & marketing representation, Strategic marketing Planning & Social Media Management and Strategic marketing, which is highly required to sell/promote our brand portfolio at this business revival period in Middle East region.
Imroz Uddin, Lily Hotel’s Group Director of Sales and Marketing said.

Claviger (Middle East) has a team that boasts over 100 years of hospitality experience among them in the market which is focused on leading hospitality properties through comprehensive planning and creative insights. With two great properties excelling in different means whereby they are valued highly in many markets around the world, Claviger (Middle East) will increase the resorts’ recognition in the Middle Eastern market and bring their respective brand identity’s appeal to the masses and increase the reach throughout the market.

While the US, and Russia, and CIS remain the leading market generator at this juncture, the Middle Eastern market has also been one of the markets performing well to send visitors to the Maldives. Through this collaboration with the new partners, Lily Hotels aims to highlight the visibility of its award-winning pioneer all-inclusive packages and unique selling points of both properties so that discerning potential customers in the market choose Lily or Hideaway as their holiday destination during this period.

Feature image by Lily Beach Resort & Spa

Sun Siyam Iru Veli has appointed Shama Rashid as the new Assistant Public Relations & Communications Manager. With extensive experience in public relations, media engagement, and project management, Shama is well-equipped to take charge of enhancing the resort’s communications strategy. Specifically, her focus will be on storytelling, building media relations, and supporting impactful communication initiatives that will undoubtedly elevate the resort’s profile.

In her new role, Shama will closely collaborate with the PR team to strengthen the resort’s global presence. Not only will she forge strong relationships with local and international media, but she will also craft compelling narratives to increase visibility for Sun Siyam Iru Veli within the competitive hospitality sector.

Masdhooq Saeed, General Manager of Sun Siyam Iru Veli, expressed his excitement about Shama’s appointment, stating:

“Shama’s outspoken and outgoing nature, and genuine friendliness are a perfect match for us here at Sun Siyam Iru Veli. Her collaborative approach to teamwork helps smoothen processes, while her leadership qualities will undoubtedly play a key role in supporting our mission. Her efforts also contribute to the enhancement of our local team and strengthen the Maldivian spirit that Sun Siyam Resorts was built on. We are confident that Shama’s contributions will continue to elevate the experience we offer both to our guests and our team.”

Shama began her career as a PR and Media Officer with the Ministry of Transport and Civil Aviation. There, she honed her skills in strategic communication and stakeholder management. Afterward, she transitioned to the tourism sector, holding positions with Pulse Hotels & Resorts and Villa Group before joining Sun Siyam Iru Veli. Shama holds a Bachelor of Arts (Hons) in Communication and has a natural talent for crafting engaging stories that resonate with audiences worldwide.

As a Maldivian national, Shama has a strong connection to the country’s culture and heritage, which makes her an ideal fit for Sun Siyam Iru Veli’s mission to highlight the unique offerings of the Maldives. Moreover, her creative approach to public relations and her deep understanding of global and local media landscapes will be invaluable in elevating the resort’s visibility and reputation.

In her role, Shama will work closely with the PR and communications team to enhance Sun Siyam Iru Veli’s global profile, ensuring the resort remains a leading destination for travelers seeking exceptional experiences.

Lily Hotels Appoints New Representation Company for the Middle East Market

Feature image by Lily Beach Resort & Spa

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