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Lily Hotels Assigns Travelogue Reps as Representation Company for Indian Market

Lily's property lily beach resort & spa overlooking the indian ocean
Lily Hotels has reinforced its resorts’ brand presence in the Indian Market with the appointment of Travelogue Reps.

Lily Hotels has reinforced its resorts’ brand presence in the Indian Market with the appointment of Travelogue Reps. Travelogue Reps is a Luxury Hospitality Sales Consultants for the Indian Market. The company’s team comprises of experts in the field of travel, tourism, technology, and lifestyle, each with a minimum of over 15 years of experience in the industry.

Lily Hotels is dedicated to creating high-value, sophisticated and sustainable holidays. Likewise, Travelogue Reps offers a pragmatic approach that is seamlessly integrated with this vision of Lily Hotels. Representing Lily Beach Resort & Spa and Hideaway Beach Resort & Spa, the agency will synergize with its professional networks to communicate a truly timeless adventure for potential future patrons of the resorts.

We have selected a new representation company based on their great expertise in the Indian Market – Sales & Marketing Representation, Strategic Marketing Planning & Social Media Management and Strategic marketing, which is highly required to sell/promote our brand portfolio at this business revival period.

Imroz Uddin, Group Director of Sales and Marketing of Lily Hotels said.

Travelogue Reps has a team that boasts over 75 years of sales experience among them in the market which is focused on leading hospitality properties through comprehensive planning and creative insights. With two great properties excelling in different means whereby they are valued highly in many markets around the world, Travelogue Reps will increase the resorts’ recognition in the Indian market and bring the resorts’ respective brand identity’s
appeal to the masses and increase the reach throughout the market.

The Indian market is one of the few markets that has created a travel bubble with the Maldives which shows great promise for visitors to come to the Maldives since most competing designations for outbound travel by Indian tourists like Bangkok are still closed for tourism. Through collaboration with new partners, Lily Hotels aims to highlight the visibility of their award-winning pioneer all-inclusive packages and unique selling points of both properties in the Indian Market. Thus, discerning potential customers in the market choose Lily or Hideaway as their holiday destination during this period and beyond.

Feature image by Lily Beach Resort & Spa
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Sonu Shivdasani’s Enduring Legacy: Redefining Luxury Hospitality and Embracing a New Chapter

Sonu Shivdasani pioneers sustainable luxury resorts, wellness, and innovation across Maldives, Soneva, Six Senses, and global hospitality.

Few figures have shaped the world of luxury travel quite like Sonu Shivdasani. As the co-founder of both Soneva and Six Senses, he defined what sustainable, experiential luxury looks like not just in the Maldives but on a global scale. Over more than three decades of passion-driven leadership, he transformed remote islands into globally celebrated eco-conscious sanctuaries.

Since opening Soneva Fushi in 1995, Sonu Shivdasani has pioneered a back-to-nature luxury experience that redefined the Maldives as a premier high-end destination. Under his leadership, Soneva introduced many hospitality innovations that have become industry standards, including private pools, open-air bathrooms, and curated experiences with marine biologists and artists. His approach seamlessly fused luxury with environmental responsibility by embedding sustainability into every facet of the business.

Now, following a significant change in Soneva’s ownership structure, Shivdasani embarks on a new chapter guided by creativity, exploration, and long-awaited personal pursuits.

Stepping Back, Not Stepping Away

In May 2025, KSL Capital Partners converted their preference shares into ordinary shares, taking majority control of the Soneva Group. Despite this shift, Sonu and his wife Eva remain significant minority shareholders but have stepped back from the company’s day-to-day operations.

Sonu Shidvasani told Hotel Investment Today,

“It is very important to us that Soneva thrives. However, I have agreed with them that they will run the business and Eva and I will not be involved.”

This marks the close of an era of active leadership while maintaining lasting influence. Their continued stake reflects deep-rooted confidence in the brand’s values and future.

A Legacy of Innovation in Sustainable Hospitality

To fully appreciate this transition, it is essential to reflect on Sonu and Eva’s remarkable journey, which has been a deeply personal and enduring commitment. Over more than 30 years, they built two globally respected hospitality brands that set new benchmarks for sustainability, wellness, and authentic guest experiences. They launched Six Senses in 2004, growing it to 26 resorts and 41 spas worldwide, before deciding to focus exclusively on Sovnea’s “One Wonder, One Operator, One Philosophy” model. This model champions intimate, purpose-driven luxury.

Beyond pioneering resorts, Sonu spearheaded transformative environmental and social initiatives through the Soneva Foundation, founded in 2010. Under his guidance, the foundation rolled out impactful programs, such as eliminating branded bottled water in favor of purified onsite water. This initiative funded clean water access for over 800,000 people across 50 countries. Additionally, the voluntary carbon levy on guest stays supports projects including planting half a million trees in Thailand, installing a windmill in India, and distributing energy-efficient cookstoves that have benefited nearly 300,000 people in Myanmar and Darfur.

He also led the Myanmar Stoves Campaign, which generated $14 million in social value over four years by reducing deforestation, improving public health, and increasing incomes for 140,000 people. In the Maldives, his groundbreaking Soneva Namoona waste management program led the regional and national phase-out of single-use plastic.

From Personal Challenges to Global Recognition

In 2017, Sonu faced a serious health challenge when diagnosed with Stage IV Non-Hodgkin’s Lymphoma. After a courageous battle, he emerged with a renewed holistic wellness philosophy that integrated both conventional and alternative therapies. This vision led to the launch of the Soneva Soul, a wellness brand in 2021, broadening the group’s commitment to well-being.

Therefore, his extensive contributions to tourism, sustainability, and philanthropy earned him recognition in 2023 when he was appointed Officer of the Order of the British Empire (OBE). That same year, he received the SevenRooms Icon Award at the World’s 50 Best Hotels. A unique individual honor celebrating his transformative impact on global luxury hospitality.

Today, Soneva’s portfolio includes:

  • Soneva Fushi
  • Soneva Jani
  • Soneva Secret
  • Soneva in Aqua (luxury yacht experience)

Each property embodies the brand’s core philosophy, “SLOW LIFE.” Which focuses on Sustainability, Locality, Wellness, Learning, and Inspiring experiences. These principles have defined Shivdasani’s legacy and continue to shape the future of luxury travel.

Looking Forward: A New Chapter of Creativity

Despite stepping back, Sonu Shivdasani is far from slowing down. While many might see this as a step toward retirement, he views it as a welcome pause and a chance to breathe and pursue projects long deferred.

“I feel fortunate to have a little bit of a break to catch my breath and do many things that I have always wanted to, but have never had the time..  At 58, I have another lifetime of creativity ahead of me.”

With day-to-day operations now entrusted to KSL. He plans to revisit hospitality concepts he once envisioned to develop but had kept aside. His broad experience and deepening focus on wellness and longevity continue to inform his evolving perspective on hospitality.

What’s Next for Soneva Under KSL?

With its increased stake, KSL Capital Partners now guides Soneva’s next phase. Armed with a strong background in luxury travel and leisure, the firm intends to expand operations and invest in existing properties while preserving the founding values that define Soneva.

To lead this evolution, KSL appointed Neil Gallagher as Soneva’s new CEO.

The Legacy Continues

Though Sonu Shivdasani no longer leads Soneva’s daily operations, his legacy remains deeply woven into the Maldives hospitality sector and resonates across global luxury travel. His vision endures in every villa, every tranquil moment, and every barefoot step taken on the Maldivian sands.

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