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LUX* North Male' Atoll Resorts & Villas Offers an Exclusive Island Buyout

LUX* North Male Ariel View water villas
LUX* North Male' Atoll Resort & Villas provides an exclusive sanctuary for holidaymakers to enjoy their summer holiday with an Island Buyout.

LUX* North Male’ Atoll Resort & Villas provides an exclusive sanctuary for holidaymakers to enjoy their summer holiday while staying safe with an Island Buy Out Package. Starting at USD 180,000, the package includes roundtrip transfers in a speedboat from the airport as well as daily breakfast, lunch and dinner at any of the resort’s three fabulous restaurants.

The Island Buy-Out Package is available until 31 October 2021 and includes daily breakfast, lunch and dinner, as well as 60 minutes roundtrip transfers to Velana International Airport, from USD180,000 nett per night for a minimum of 3 nights. Rate is subject to USD6 green tax per person per night.

Imagine a pristine island in the middle of the Indian ocean all to yourself, and to add to that, we have multiple dive sites, private surf spots and a sandbank only within five minutes from the resort. This is ideal for any traveller looking to social distance in style, whether it is a family reunion, a celebration or a well-deserved getaway”

John Rogers, General Manager at LUX* North Malé Atoll Resort and Villas

Guests will have the run of the spectacular six-hectare island with 67 one- and two-bedroom Beach and Overwater Villas, as well as two of the three-bedroom LUX* Retreats located on the beach and overwater with a private dock.

Discover delightful pop-up treats that LUX* Resorts & Hotels are known for – a movie under the stars; homemade ice creams or sorbets at ICI or uncover secret messages hidden in bottles all over the island.

The surf season is now in full swing with the nation’s most thrilling waves just a mere 40-minute speedboat ride away. The resort even has its own seasonal surf spot, The LUX* Break, which is 5-minute jet ski ride away. After a day of riding the waves, head back to the resort for a spa treatment at LUX* Me Spa and relax with a range of immune-boosting spa treatments.

For those looking for a slower lifestyle, the surrounding atolls and reefs are perfect to explore on the resort’s luxury Lagoon 40 Catamaran with bespoke excursions including shaded picnics on your very own sandbank, or jet ski cruises to explore the neighbourhood.

Carefully crafted gastronomic journeys to satisfy all palates awaits. Glow restaurant dishes up international flavours throughout the day; while INTI, the speciality dinner restaurant, serves up Peruvian-Japanese fusion cuisine. Beach Rouge offers a tapas-style Mediterranean cuisine for lunch and a delectable steakhouse menu for dinner.

For people celebrating a special occasion or milestone, the resort’s dedicated events team will be on hand to curate unforgettable moments with floating champagne breakfasts or vow renewal ceremonies with your closest and dearest for a supplement.

Collective Care: The Lux Collective’s enhanced global hygiene and sanitisation measures

In addition to recommendations by the Health Protection Agency (HPA) in the Maldives, the resort’s heightened safety and hygiene practices, known as Collective Care, include hospital-grade cleaning, HACCP certified food & safety standards, minimal contact services such as QR code menus for restaurants and spa, à la carte dining and an in-resort doctor.

LUX* North Male’ Atoll is located just a few minutes by speedboat from Velana International Airport. The luxury island resort features stunning penthouse villas, swimming pools, ample dining options, an overwater spa, and more. LUX* Resorts & Hotels helps people celebrate life by delivering consistently on the promise of a different kind of luxury; hospitality that is lighter and brighter.

LUX* North Male Atoll Resort & Villas is now open for reservations for stays from 15 July 2020. For more information or to make a reservation, contact the Reservations Team at stay@luxnorthmale.com, call +960 668 2600 or visit www.luxresorts.com

Feature image by LUX* North Male Atoll

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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