LUX* Resorts & Hotels recent launch of caregiver campaign to thank the health care heroes' who has shown the strength in these times.
LUX* Resorts & Hotels recent launch of the caregiver campaign to thank the local health care heroes’ who has shown the strength and importance in these unprecedented crisis. The community’s touching tributes has highlighted these heroes’ professionalism and tireless fight against the outbreak since it started in March.
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A care giver package was introduced for the local health professionals to stay in any one of the 02 LUX* Resorts in Maldives. LUX* South Ari Resort & Villas or LUX* North Male Atoll Resort & Villas. This package provides the health care professionals a 30 percent off from accommodation and 20 per cent off all dining and spa treatments. With these applicable in between dates 03rd June 2020 until 31st December 2021.
Our deep gratitude for all healthcare workers’ heroic acts of service during this pandemic is beyond what words can describe. No gesture is enough to repay them, however we wish to do our bit for our local community in order to provide them with a well-deserved break close to home”
Roshan Radhay, Regional Director of Sales & Marketing, Maldives & Middle East
Additionally, LUX* Resorts & Hotels will honor all the Health Care heroes’ through out this pandemic by planting coconut tress on World Environment Day, 05th June 2020. Which will share a permanent reminder of their previous and selfless acts of service shown and given during these hard times. LUX* Resort & Hotels asks the health care community , the care package can be directly booked with the hotel with a valid ID presented upon booking and email for booking. For LUX* South Ari Atoll Resorts & Villas , stay@luxmaldivesresort.com / +9606680901 and for LUX* North Male Atoll Resort & Villas, stay@luxnorthmale.com / +9606682600.
Feature image by LUX* Resorts & Hotels
lux* north male' atoll, lux* resorts, lux* south ari atoll
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
