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LUX* Resorts & Hotels in the Maldives Unveils Collectable Experiences

Dinner on deck overlooking the Indian Ocean at LUX* North Male Atoll
LUX* Resorts & Hotels in the Maldives has unveiled never-seen-before experience packages as Collectable Experiences.

LUX* Resorts & Hotels in the Maldives has unveiled Collectable Experiences. The Collectable Experiences is a unique collection of never-seen-before experience packages tailor-made for each destination and purpose of travelling. Likewise, the Collectable Experiences have been designed to offer meaningful and authentic experiences as well as unforgettable memories without the slightest bit of effort.

Whether you wish to tick off your bucket list of adventures, learn a new skill, or indulge in heavenly romantic escapes, these packages are set to leave you in awe. Each package includes a minimum of two activities that are offered exclusively for guests who book any of the packages either prior to arrival or during their stay. A set of available add-ons to further customize each package will be available at the resort for a minimum supplement.

Following the pandemic, it is important for us to offer our guests a life well-travelled in a safe and meaningful way. These packages have been meticulously crafted for months on end in order to whole-heartedly offer something completely new. Our Collectable Experiences are made for those who believe that travel is far more than the expected clichés. Here’s to paving the way for memories and anecdotes that will last long after your tan fades away.

Stated by Roshan Radhay, Regional Director of Sales & Marketing – Maldives and Middle East

LUX* South Ari Atoll Resort & Villas, set to open on 15 August, offers eight packages, including ‘Eat, Sleep, Repeat’ and ‘Digital Detox’ – packages mainly focused on holistic and mindful wellness, clean eating and sleep-enhancing spa treatments. Looking for a romantic escape? Book “Couple Goals in the Maldives” for unforgettable intimate moments for two, or “The Maldives Bucket List” to make sure you tick off the must-dos of the Maldives.

Guests who wish to combine a vacation with volunteering can book the ‘Volunteer in the Maldives’ package which includes lending a hand to the local community, taking part in full-day ocean clean up, and more. For guests who desire to learn something new, “Learn to Sail in the Maldives” and “Instagrammable Maldives” are packages crafted to hands-on teach you how to sail a Top Cat catamaran or create eyecatching content with your phone in order to stand out in social media.

As part of LUX* Resorts & Hotels, LUX* North Malé Atoll Resort & Villas offer five packages, including ‘Under the Maldivian Sun’ which takes guests on a journey by the resort’s luxury Lagoon 40 catamaran to explore the pristine reefs, topped up with a barbecue picnic on a deserted sandbank, ‘Isle of Romance’ offers the perfect excuse to renew your vows on an idyllic beach; ensuring a hassle-free dream wedding.

With the ‘Wellness Warrior Retreat’ you will receive a much-needed immune-boosting getaway including a personalized nutrition consultation, healthy cooking classes, and private aquafit sessions to mention a few highlights. Keen on adrenaline-boosting adventures? ‘The Beginner’s Surf Camp’ and ‘Surf Safari’ are packages designed for beginners and advanced surfers in order to make the most out of the breezy season spanning May to September.

Feature image by LUX* North Male’

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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