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LUX* South Ari Atoll Announces a Spiritual Retreat: Spirit of the Sea with Lee Wellness

Spirit of the Sea by LUX*
With the motto of reinventing health and well-being, LUX* South Ari Atoll announced their upcoming wellness retreat ‘Spirit of the Sea’.

With the motto of reinventing health and well-being, LUX* South Ari Atoll Resort & Villas announced their upcoming wellness retreat ‘Spirit of the Sea’ in collaboration with Lee Wellness. During this 3-day experience, energy healing practitioners will guide you through a spiritual journey to help you understand energy healing and balancing techniques.

The retreat is designed in a way each individual attending the session feels valued and energised from their minds, heals from within and feels inspired, at the same time. The Spirit of the Sea retreat is based on the element of ‘water’ and what better location than the stunning and relaxing LUX* South Ari Atoll Resort & Villas to experience an energy shifting experience.

Past attendees have had profound and powerful experiences through retreats curated by Lee Wellness. The Spirit of the Sea retreat promises to heal the body and mind from trauma, anxiety, emotional distress and limiting beliefs in a safe space that is indulgent and will relax you.

The attendees can benefit from ‘unlimited’ private energy healing sessions; a benefit not offered in any other wellness retreat, which also ensures that attendees get the maximum benefits out of their participation.

The highlights of this retreat include; getting to know your chakras, psychic supper, live stories around a bond fire, psychometry, learning about good crystals to promote productivity and focus, learning intuitive eating, clairvoyant evening, yoga and meditation, past lives and Akashic records, traditional healing with Reiki, quantum jumping at Jungle Gym, a powerful gratitude & healing circle and unlimited private energy healing sessions.

Attendees will also learn:

  • energy from a scientific perspective
  • how to open and use their intuition
  • how to release fears and limiting beliefs
  • Working with energy from a quantum physics perspective
  • how to imbibe it into their daily lives to become more abundant, happier and bring mental peace and physical harmony

Lee Wellness is a Dubai based wellness centre that teaches, inspires and practices meditation, energy healing and balancing techniques. It is a space created out of Passion and Ingenuity by world-renowned energy healer Lee Whyberd.

Most of the energy techniques practised at Lee Wellness are based on metaphysics and quantum physics. Several ancient methods and practices re-incarnated from ancient civilizations of Egypt, India and other countries in the world are practised and will be implemented in The Spirit of the Sea retreat as well.

Image: LUX* South Ari Atoll

Lee Wellness’ experienced practitioners will guide you through this spiritual retreat to bring about peace within yourself so that you get the true potential of being abundant, successful and living healthy, fulfilling lives. Lee Wellness in association with ‘Happy UAE’ is also part of the School of Life podcast focused on happiness and well-being, which is an initiative that is part of UAE’s National Wellbeing Strategy 2031.

Also read: LUX* South Ari Atoll Wins British Airways Holidays Customer Excellence Award

Get keen on the green with your breakfast, lunch and dinner, as part of the retreat, with a choice of vegan and vegetarian menu. The Lux Collective’s Keen on Green concept offers a range of plant-based cuisine incorporated into the à la carte menus of every restaurant.

Highlighted by a Keen on Green logo, these veggie-driven, plant-based dishes feature a calorie count. A set of guidelines and standards are drawn up to prioritise healthier cooking methods such as steaming, baking, grilling, slow cooking at low temperature and pressure cooking. Wherever possible, raw methods of food preparation are favoured overcooking.

Additionally, you get one complimentary spa treatment at the multi-award-winning LUX* Me Spa, seaplane roundtrip transfers, arrival PCR Test at the LUX* Lounge and much more, as part of this retreat.

Feature image by LUX* South Ari Atoll
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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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