Search
Close this search box.

LUX* South Ari Atoll Announces Line Up of DJs for As the Sun Goes Down Music Festival

LUX* As the Sun goes down
LUX* South Ari is set to be the island paradise for electronic music with a week-long festival — Maldives Music Week - As The Sun Goes Down.

LUX* South Ari Atoll Resort & Villas is set to be the island paradise for electronic music with a week-long festival — Maldives Music Week – As The Sun Goes Down.

This festival, spread across multiple venues, will feature live performances by seven renowned International DJs — Facundo Mohrr (Argentina), Apache (France), Oriol Calvo (Spain), Gui Defilippi (Brazil), Fischetti & Radice (Brazil), Marcelo Romero (Brazil), Rapha Fernandes (Brazil) — who have made a mark with their popular tracks All Day I Dream, Soundtuary, Jockey Club Salinas Ibiza, La Beduina, Devised Record, Disco Paradise and BC, respectively.

From 28 August to 3 September 2021, the diverse line-up brings a distinct beat to the festival, with live performances by the most uncompromising and influential artists in the world. DJ Apache’s music represents a fusion of African and ancient civilisations weaned together with ethnic deep house/slow techno.

He is part of a new movement called the “Spiritual House”. DJ Oriol Calvo is an established artist in the Ibiza music scene and has travelled the five continents, from Singapore to São Paulo, from Cairo to Miami and all over Europe. DJ Mario Fischetti is one of the most respected House Music DJs in Brazil, considered by many to be an electronic music legend.

We wanted to create a platform that brings together the best from the international music scene, and with As The Sun Goes Down we can see it coming to life at LUX* South Ari Atoll Resort and Villas. A blend of Sun, Sand, Sea and Sound, it will be an event like never before. From friends to families, couples to solo traveller, it’s a cultural melting pot with pure music, pure heat, both in temperature and vibe and plenty of instagrammable moments wherever you look.

Talking about the festival, Patrice Aira, General Manager of LUX* South Ari Atoll Resort & Villas said.
  • Festival dates: 28 August – 3 September 2021
  • Booking window: Till 27 August 2021
  • Starting Price: USD 1,490 (2 adults) per night and USD 1,050 (1 adult) per night — 7 nights on All-Inclusive basis – including accommodation | seaplane transfer | Green Tax | access fee to all the events
  • Booking link: https://www.luxresorts.com/en/maldives/hotel/luxsouthariatoll

For more information, visit www.luxresorts.com. To make a reservation, email at STAY@luxmaldivesresort.com

Feature image by LUX* South Ari Atoll

Ad - immaldives.com

Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

Ad - immaldives.com
No more posts to show