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LUX* South Ari Atoll Appoints Antonello Manca as Executive Chef

Antonello Manca
LUX* South Ari Atoll Resort & Villas announced the appointment of Antonello Manca as the resort's Executive Chef.

LUX* South Ari Atoll Resort & Villas announced the appointment of Antonello Manca as the resort’s Executive Chef. Antonello brings over 20 years of remarkable experience which includes; heading the culinary teams at Kempinski in Amman, Dusit Thani and Paramount Hotel, both in Dubai. LUX* South Ari Atoll says he will take the resort to even greater culinary heights.

According to the idyllic resort, For Antonello, the love for food came at a very young age, and while closely observing his mother’s cooking in the kitchen, his passion grew from the age of 14. In his early 20s, he travelled around the world to discover new flavours before landing his first internship and realised that cooking was for him. Furthermore, with a clear vision, he aims to combine innovation with healthy, locally sourced and mindful cooking.

Growing up on a large island like Sardinia, with its provinces and towns, it was always easy to find plenty of clean products. Overall, the main source of products was strictly seasonal, which created a certain level of anticipation. I remember waiting for summer to come, so that we could eat melon gelato at the ice cream parlour, or the ripe grapes we picked every August. Growing our own vegetables and making our products from scratch truly shaped how I view the art of cooking. Working together with nature in a mindful and responsible way is something I wish to develop even further at LUX* South Ari Atoll.

Antonello Manca, Executive Chef at LUX* South Ari Atoll.
Also read: LUX* South Ari Atoll Wins Best Luxury Resort at Travel + Leisure India’s Best Award 2020

In addition to that, Antonello also said that Being a good chef requires a passion not only for food but also for encouraging your team to develop by trying new things without being afraid of criticism. He emphasized being on the hunt for innovative ways to further enhance the guests’ culinary experience has always been a vital requirement of success for him.

Discussing the upcoming culinary trends, Antonello shed light on the fact that people in general, especially travellers, have become more observant of the origin of products.

Chef Antonello will head LUX* South Ari Atoll’s culinary team of 110 team members from more than 12 nations. According to that resort, when he doesn’t give guests a culinary experience to remember, Antonello loves to go fishing and diving as he is a certified divemaster.

Feature image by LUX* South Ari Atoll

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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