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LUX* South Ari Atoll Celebrates All-Encompassing Love this Valentine’s Day

LUX* South Ari Valentine’s Day
This Valentine’s Day LUX* South Ari Atoll Resort & Villas will jazz up the day by expanding the tradition by embracing all forms of love.

Nothing beats romantic getaways when it comes to the Maldives. But, this Valentine’s Day LUX* South Ari Atoll Resort & Villas will jazz up the day by expanding the tradition by embracing all forms of love; whether it is romantic love, healthcare worker’s care for patients, unconditional love between family members or very often, the kind of love people overlook – self-love.

To celebrate this special day, the entire resort, from LUX* Me Spa to the resort’s social media pages, will offer hands-on pampering, love-letter writing, self-love boosters and marine workshops. All starting from early morning to late evening.

Image: LUX* South Ari Atoll

The itinerary, offered as a full-day package or standalone events, covers every hour of this special day. For a special Valentine’s dinner, the resort has prepared extraordinary, five-course and rose-themed champagne dinners with live music for a private dinner on the beach or at the popular Italian Restaurant Allegria, both for an additional supplement.

In the Name of Love from Day to Night – Valentine’s Day Package from LUX* South Ari Atoll

Choose all inclusions at USD 339 per couple, or cherry-pick your favourites.

A Lovely Breakfast, USD 123: Enjoy a lush breakfast set inside or on the beach outside your villa.

From the Coral Garden with Love (complimentary!): Plant a coral in the heart-shaped coral frame, followed by a guided snorkelling tour of the coral garden.

A Love Letter at Sunset (cruise) USD 123: Set sail at sunset whilst sipping on champagne and enjoying canapés. Write a love letter to someone you hold dear on homemade paper and an envelope If you wish to send it to someone at the resort, the resort will gift this at turndown service, otherwise, they will send it overseas to your loved one at home – spread the love!

Bath Ceremony of Love, USD 68: Available for all villa categories with a bathtub, which will be covered in rose petals along with a soothing bath. Before or after the sunset cruise.

Turndown Bed Decoration, USD 105: Rose and tropical flower petal bed decoration with a personalised message for your significant other on the bed

LUX* Me Spa Package: Love is All-Around

  • USD 492 per couples / USD 245 for solo guests
  • 60-minute massage of your choice
  • Overwater treatment room
  • 30-minute facial or body scrub
  • 1 glass of sparkling wine per person

Book your stay at LUX* South Ari Atoll Resort & Villas before 31 March 2021 to enjoy a special rate on accommodation. For more information or to make a reservation, visit www.luxresorts.com, contact stay@luxmaldivesresort.com or call +960 668 0901.

Feature image by LUX* South Ari Atoll

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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