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Maldives Launches Global Advertising Campaign with CNN

Maldives beautiful destination, Sun Aqu Iru veli, white sandy beaches and shades of blue.
Maldives Marketing and Public Relations Corporation is set to kick off the global advertising campaign with CNN.

Maldives Marketing and Public Relations Corporation (MMPRC) is set to kick off the global advertising campaign with CNN to showcase the beauty of the destination, aligned with the Maldives’ borders reopening for international tourists on the 15th of July 2020.

The campaign spanning across three months will focus on highlighting the aspects of the destination that are unique to the Maldives and will also provide a platform for some local personalities and talents to showcase their passion and narrate their stories. With the reopening of the borders, the first part of the campaign will commence with the launch of “5 reasons to Insta love Maldives” vignette. Prominently, the destination will be featured on the CNN weather watch during the campaign period which will be viewed by a substantially large audience across the globe.

The campaign with CNN will reach a very engaging travel audience who are on the lookout to discover new places or to those who want to ‘Rediscover Maldives…the sunny side of life’. With this campaign, we aim to showcase the local talents, pristine natural beauty surrounding the islands and the privacy and seclusion available in the destination, which makes it one of the most sought after tourist destinations in the world

Thoyyib Mohamed, Managing Director of MMPRC

With the setbacks due to Covid-19 situation, MMPRC has been working on increasing the brand presence on digital platforms in several markets. The campaign with CNN will be the one of the first global campaigns to launch post the reopening of the borders of the destination.

Feature image by MVHOTELS
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The Nautilus Maldives Announces Ananda Wellness Residency

The Nautilus will host two senior practitioners from the world’s most renowned holistic wellness retreat. From 16th to 26th August 2023, Ananda in the Himalayas will be at The Nautilus. Combining Ananda’s specialist Ayurvedic knowledge with The Nautilus’s timeless hospitality offering, this residency will provide the ultimate restorative wellness experience.

Exploring the Restorative Wellness Experiences

The Nautilus tailors holidays to individual needs, providing a completely bespoke experience renowned for its customization. Additionally, the resort also provides unscripted and timeless offerings to its travellers. With this, the Ananda treatments will be available to guests at any time of day. The treatment will be provided in the overwater Solasta Spa’s glass-floored private treatment pavilions. Interested guests can also explore the treatments in the comfort of guest houses and residences.

The two practitioners, Mr Sandeep Dhamada and Ms Krishna Karki, are some of Ananda’s most accomplished and expert holistic therapists. As a follow-up to these speciality treatments, The Nautilus guests will also benefit from an online consultation with an Ayurvedic physician. This will further enhance the holistic benefits of the treatments in addition to the overall experience. Ananda’s gourmet Ayurvedic cuisine is available to consume anywhere on the island, incorporating anti-inflammatory properties, with fundamental food tastes carefully combined with macronutrients.

Ananda in the Himalayas is one of the world’s leading luxury wellness retreats, aligning with the rejuvenating spirit of The Nautilus. Nestled in the Himalayan foothills, the birthplace of Ayurveda, Yoga and meditation, Ananda integrates these ancient practices with therapy. The partnership first launched in 2022 and this year’s iteration enhances the already extensive wellness offering with a series of curated experiences for guests looking to rebalance their body, soul and mind.

Specialty Treatments Offered by Ananda at The Nautilus:

  • Ananda Touch with Reflexology (90 Mins)- A rhythmic flowing massage with rose-scented oils. The treatment releases tension and stress combined with the stimulation of reflex points. This practice aims to restore energy flow throughout the entire body and foster balance within the body and mind.
  • Indian Head Massage with Reflexology (90 Mins)– This ancient experience relaxes, tones, and eases muscle tension. It also aids in eliminating toxins by stimulating circulation. Following this, a massage is administered to the feet, applying pressure on the soles to restore healthy energy flow throughout the body.
  • Indian Head Massage with Shiatsu (90 Mins)– A traditional massage which provides deep relaxation. Following this, Shiatsu is applied. This is a full body pressure point experience that enhances circulation and boosts the immune system.
  • Himalayan Honey and Rose Facial with Foot Massage (90 mins)– This stimulating and refreshing facial uses a blend of sandalwood and rose essential oils. We massage pure organic honey harvested from the Himalayas into the skin and apply a mask of cooling cucumber. As the mask hydrates your skin, indulge in a soothing foot massage that stimulates reflex points.
  • Ananda Moksha (90 Mins)– A full body massage which uses traditional Ayurvedic therapeutic techniques. The holistic therapy draws inspiration from the concept of Moksha, signifying a liberation of the senses and a release for the free flow of Prana or energy.

About The Nautilus Maldives

The private island of The Nautilus boasts just 26 beach and oceanside houses and residences. Guests can also explore an extensive range of facilities and spa amenities. It is surrounded by the natural beauty of Hanifaru Bay, one of the largest manta-feeding hotspots in the world, offering white sandy beaches, pristine waters, and coral reefs. This extraordinary, tranquil location combined with an unmatched ultra-luxury five-star experience make The Nautilus the perfect private island resort to relax, reset and recharge.

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