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Maldives Launches Global Advertising Campaign with CNN

Maldives beautiful destination, Sun Aqu Iru veli, white sandy beaches and shades of blue.
Maldives Marketing and Public Relations Corporation is set to kick off the global advertising campaign with CNN.

Maldives Marketing and Public Relations Corporation (MMPRC) is set to kick off the global advertising campaign with CNN to showcase the beauty of the destination, aligned with the Maldives’ borders reopening for international tourists on the 15th of July 2020.

The campaign spanning across three months will focus on highlighting the aspects of the destination that are unique to the Maldives and will also provide a platform for some local personalities and talents to showcase their passion and narrate their stories. With the reopening of the borders, the first part of the campaign will commence with the launch of “5 reasons to Insta love Maldives” vignette. Prominently, the destination will be featured on the CNN weather watch during the campaign period which will be viewed by a substantially large audience across the globe.

The campaign with CNN will reach a very engaging travel audience who are on the lookout to discover new places or to those who want to ‘Rediscover Maldives…the sunny side of life’. With this campaign, we aim to showcase the local talents, pristine natural beauty surrounding the islands and the privacy and seclusion available in the destination, which makes it one of the most sought after tourist destinations in the world

Thoyyib Mohamed, Managing Director of MMPRC

With the setbacks due to Covid-19 situation, MMPRC has been working on increasing the brand presence on digital platforms in several markets. The campaign with CNN will be the one of the first global campaigns to launch post the reopening of the borders of the destination.

Feature image by MVHOTELS
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Marriott International Celebrates Second Wave of Graduates in Maldives Apprenticeship Program

Marriott International Celebrates Second Wave of Graduates in Maldives Apprenticeship Program

On April 19, 2025, Marriott International celebrated the success of 31 apprentices who graduated from the second batch of its Maldives Apprenticeship Program. The special ceremony took place at the Sheraton Maldives Full Moon Resort & Spa and featured key dignitaries, including Hon. Ibrahim Waheed, the Minister of Youth Empowerment, Information, and Arts, along with other officials from the Ministry of Youth Empowerment and the Maldives Institute of Technology (MIT). Additionally, Mark Fletcher, Marriott’s Area Director of Human Resources for Singapore and the Maldives, also attended to acknowledge the graduates’ achievements.

Hon. Ibrahim Waheed highlighted the program’s role in empowering the youth of the Maldives, commenting, “Today, we celebrate 31 apprenticeship graduates. These are 31 futures redefined—each a testament to what happens when opportunity meets action. To our apprentices, you step forward as ambassadors of possibility. And to Marriott International, thank you for not just supporting this program, but for championing it—your commitment to mentorship and local capacity building is truly admirable.”

A Collaborative Effort in Hospitality Training

The Marriott Apprenticeship Program is a collaborative effort between Marriott International, the Ministry of Youth, Sports, and Community Empowerment, and MIT. This 10-month program provides participants with a well-rounded education that includes theoretical lessons at MIT and hands-on experience at various Marriott resorts across the Maldives. Specifically, the apprentices received training in several key hospitality sectors, including front office operations, culinary arts, food and beverage service, and housekeeping.

By partnering with the Maldivian government, Marriott became the first international hospitality brand to support such an apprenticeship initiative in the country, reinforcing its dedication to developing local talent. In this way, the program supports Marriott’s broader mission to cultivate the next generation of leaders in the fast-growing Maldivian tourism industry.

Practical Experience Across Marriott’s Maldives Resorts

The apprentices completed their theoretical training at MIT before gaining practical experience at Marriott’s luxurious properties in the Maldives, such as The Ritz-Carlton Maldives, Fari Islands; The St. Regis Maldives Vommuli Resort; JW Marriott Maldives Resort & Spa; W Maldives; Le Méridien Maldives Resort & Spa; Sheraton Maldives Full Moon Resort & Spa; and The Westin Maldives Miriandhoo Resort.

True to the company’s guiding principle of “We Put People First,” Marriott focuses on helping young professionals grow and succeed. As a result of their hard work, all the graduates received Level-3 certification, officially recognized by the Maldives Qualification Authority (MQA). This certification acknowledges their successful completion of both the academic and practical components of the program, preparing them for careers in the hospitality industry.

Looking Ahead to a Bright Future

Mark Fletcher reflected on the program’s origins, noting, “When we launched this program in 2023, it was envisioned as a pilot, a leap of faith, grounded in belief. A belief in crafting talents of Maldivian youth, belief in the strength and collaboration, and belief in Marriott’s commitment to “take care” – not just our people but the communities where we serve. What began as an initiative is now a movement, and Marriott International is proud to be the first international hospitality brand to officially launch such apprenticeship program in the Maldives”

Ultimately, this graduation marks a key milestone in Marriott’s efforts to contribute to the long-term sustainability of the Maldives’ tourism industry by fostering a talented and skilled local workforce. Marriott looks forward to watching its graduates embark on successful careers and continue playing an essential role in the growth of the country’s hospitality sector.

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