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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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Eight Family-Friendly Retreats in the Maldives for a Magical Summer

Family-Friendly Retreats in the Maldives

This summer, the Maldives beckons families to reconnect under sunlit skies. Indeed, turquoise seas meet white sands in a place that feels both wildly remote and warmly familiar. Long celebrated for its secluded luxury and postcard-perfect scenery, this Indian Ocean paradise now warmly welcomes multi-generational travel with open arms. From gazing at constellations from a hammock to diving into coral-kissed lagoons, travelers of all ages can revel in moments of quiet awe and playful energy. Furthermore, Marriott Bonvoy’s exceptional portfolio of private island resorts—each just a scenic boat or seaplane ride away—unveils the new Family Fun Summer package. They are the perfect family-friendly retreats in the Maldives where every memory becomes a little more magical.

To make planning even easier, travelers can book the offer through June 15, 2025. Notably, stays are available through December 20, 2025. In addition, the package includes a complimentary Full Board upgrade, free stays and meals for children under 12, and access to a wide array of water sports and immersive family experiences. Moreover, with a minimum stay of just four nights, the resorts ensure every detail fosters joy, connection, and ease at every turn.

Island Connections Begin in South Malé Atoll

The Ritz-Carlton Maldives, Fari Islands

To begin your adventure, head to the pristine shores of the Fari Islands. Here, The Ritz-Carlton Maldives, Fari Islands encourages families to disconnect from daily distractions and reconnect with one another. Architectural elegance pairs with intuitive service to offer more than a picturesque escape—it creates a destination for meaningful discovery. Through Jean-Michel Cousteau’s Ambassadors of the Environment program, children engage in marine conservation and cultural learning. Additionally, Coral Garden Snorkeling—complimentary for the whole family—introduces guests to vibrant underwater life. Families can also fill their days with beach games, nature crafts, and tennis sessions with the resort’s pro. In particular, you may choose between spacious beachfront and overwater villas, or opt for the ultra-private Ritz-Carlton Estate. This four-bedroom beachfront residence comes with a private chef, a 19-meter infinity pool, and panoramic ocean views. Throughout every stay, the Aris Meeha butler delivers personalized care that feels like second nature.

JW Marriott Kaafu Atoll Island Resort

Just a short speedboat ride away, the newly opened JW Marriott Kaafu Atoll Island Resort blends island charm with elevated luxury. A dedicated Safeeru—a personal ambassador for each guest—adds a warm, welcoming touch. This transforms each moment into something meaningful. The Family by JW™ Kids’ Club offers an expansive indoor-outdoor sanctuary with jungle gyms, splash zones, reading nooks, and a sleep room for restful breaks. Moreover, in the lagoon, nurse sharks, eagle rays, and playful dolphins bring the surrounding waters to life, with complimentary snorkeling gear, paddleboards, and kayaks. As part of the Family Fun Summer package, the resort also invites families to join a complimentary Maldivian cooking class. In addition, guests who want to elevate their experience can stay in the Ocean Residence. This features a private gym, a dedicated spa treatment room, and a waterslide that leads directly into the sea.

Sheraton Maldives Full Moon Resort & Spa

On Furanafushi Island, the Sheraton Maldives Full Moon Resort & Spa blends rustic-luxe design with laid-back island living. Beachfront cottages and overwater villas sit among swaying palms and soft white sands, creating the perfect setting for family togetherness. Through the ‘Side by Side’ program, guests bond during curated experiences like beach picnics, local cooking classes, and guided nature walks. Furthermore, children claim their own slice of paradise at the Sheraton Adventure Club, where supervised play encourages exploration. The Family Fun Summer offer also provides complimentary speedboat transfers, a USD 45 dining credit per person at Baan Thai and Sea Salt, and a 15% discount at Shine Spa. Additionally, families deepen their cultural connection by joining the Maldivian Journey or participating in coral restoration through the interactive ‘Adopt a Coral’ initiative.

Where Adventure Meets Elegance at Dhaalu and Shaviyani

The St. Regis Maldives Vommuli Resort

For those who seek pure seclusion and indulgence, The St. Regis Maldives Vommuli Resort in Dhaalu Atoll delivers a dreamlike escape. Located on a private island, this resort caters to larger groups and refined tastes. Villas—ranging from elegant overwater bungalows to palatial beachfront estates—offer generous space and uninterrupted views. Each family receives the dedicated care of a St. Regis Butler, who crafts custom itineraries featuring private yacht outings, trampoline fitness sessions, or snorkeling tours along the house reef. Upon arrival, children receive kid-sized robes, beach toys, and sweet treats. Moreover, The Children’s Club keeps them entertained with yoga, creative play, and games. Teens unwind at Socialite, a stylish lounge designed just for them. As part of the Family Fun Summer package, guests receive a complimentary bottle of Champagne. In addition, they enjoy a sunset dolphin cruise aboard a traditional Maldivian dhoni for two adults and two children.

JW Marriott Maldives Resort & Spa

A little farther north, the tranquil island of Vagaru in Shaviyani Atoll sets the stage for family relaxation at JW Marriott Maldives Resort & Spa. Every beachfront and overwater villa includes a private pool, and a dedicated Thakuru butler ensures seamless service from start to finish. The Family by JW™ Little Griffins Kids’ Club—one of the largest in the Maldives—hosts over 100 engaging weekly activities. These range from marine-inspired crafts to group games. Meanwhile, parents savor refined meals at five restaurants, many of which source ingredients directly from the on-site JW Garden. The serene Spa by JW offers moments of peace between adventures. Summer perks include floating in-villa breakfasts, beachside dinners, a complimentary family photo session, and exclusive dining discounts.

Bold Escapes Await in North Ari, Baa, and Lhaviyani

W Maldives

For families who crave bold design and high-energy fun, W Maldives in North Ari Atoll delivers in spades. Set on a heart-shaped island, this reimagined resort introduces a vibrant new twist to island living. The villas and dining venues showcase bold redesigns. Meanwhile, the all-new WET Deck pulses with energy—shifting from sun-soaked lounging to cocktail-fueled nights filled with live music and moody lighting. The star attraction? The Splinterworks Vertex—the Maldives’ first sculptural water slide made of mirror-polished steel, built for the bold. On land and underwater, adventure thrives. In particular, from vibrant coral reefs at DOWN UNDER to private moments on Gaathafushi Island, every moment is an opportunity for discovery. Each summer stay includes a one-time sunset dolphin cruise—an ideal way to wind down after an exhilarating day.

The Westin Maldives Miriandhoo Resort

In the UNESCO-designated Baa Atoll, The Westin Maldives Miriandhoo Resort offers a tranquil sanctuary centered around wellness. Located on a fish-shaped island surrounded by vibrant coral, the resort helps families recharge through a mix of movement, mindfulness, and connection. Accommodations feature the signature Westin Heavenly® Bed, complemented by lavender-infused balm and the Sleep Well in-room menu. Children follow the Savvy Sleep manual, which promotes healthy rest—even on vacation. Adults rise early for sunrise yoga or practice Yoga Nidra for deep relaxation. Family-focused summer perks include an oceanfront painting class, a dolphin cruise, a 30-minute family photo session, and energizing group activities like runWESTIN and water volleyball.

Le Méridien Maldives Resort & Spa

Finally, Le Méridien Maldives Resort & Spa on Thilamaafushi Island in Lhaviyani Atoll combines French flair with island serenity. This eco-forward resort introduces mid-century modern design to a barefoot, laid-back setting. A thriving house reef offers excellent turtle spotting, while golden hour ‘Au Soleil’ pool parties, family foraging in The Greenhouse, and weekly events like outdoor movies, trivia nights, and stargazing fill the calendar. At the Le Méridien Family Kids Hub, children dive into marine conservation and creative workshops that celebrate both art and nature. Families who book the Family Fun Summer package enjoy snorkeling, paddleboarding, padel matches, karaoke, and a sunset dolphin cruise.

Unlock Exclusive Rewards and Make Lasting Memories

Across these stunning destinations, Marriott Bonvoy members unlock additional perks, including the ability to earn and redeem points for every island stay. Furthermore, those who book multi-bedroom villas also receive a 25,000-point bonus, adding extra value to an already extraordinary holiday.

No matter if you chase adventure, seek serenity, or crave a little of both, the Maldives warmly welcomes your family this summer. Now marks the perfect moment to turn that dream island getaway into a shared memory that will last a lifetime. Visit here to start planning your Family Fun Summer escape today.

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