Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

In celebration of Earth Hour, Sirru Fen Fushi – Private Lagoon Resort invites guests to disconnect from the world and reconnect with the raw power of nature. This exclusive evening honors the planet by guiding guests through a sensory journey that blends the elements—Earth, Fire, Water, and Air—into a transformative experience. Set against the backdrop of the Maldives’ starlit skies, the resort offers a unique opportunity to embrace sustainability, indulge in exquisite cuisine, and immerse in elemental activities that celebrate both the beauty and fragility of our planet.

A Culinary Experience: Flavors of the Earth

To begin, the evening features a specially curated four-course menu inspired by the four elements. Designed to honor nature’s balance and harmony, the dishes showcase sustainability through culinary artistry. Each course excites the senses with flavors drawn from the heart of nature:

Fire: Dishes with bold, smoky flavors that ignite the senses.
Earth: Rich, deep flavors that reflect the land’s abundance.
Water: Locally sourced, fresh ingredients that capture the purity and flow of the ocean.
Air: Light, airy textures that evoke the essence of the sky.

Set on the peaceful Onu Onu Beach, the exclusive dining experience shines under candlelight, offering an elegant and sustainable atmosphere. Priced at US$ 180 per person, the event celebrates Earth Hour with mindful gastronomy. Furthermore, the combination of sustainability and indulgence sets the perfect tone for an unforgettable evening.

An Evening of Reflection: Disconnect to Connect

As the lights dim, Sirru Fen Fushi transforms into a tranquil sanctuary. Guests immerse themselves in experiences that stimulate the senses and foster a deeper connection with nature:

Fire: Feel the energy of the Maldives through a Boduberu performance, bonfire, and lively dance.
Water: Enjoy handcrafted cocktails inspired by Earth’s purity and freshness.
Air: Capture the beauty of the night with long-exposure photography at YASH Photo Studio.
Earth: Reconnect with the universe during a guided stargazing session by SpaceCat Astrotourism.

Moreover, these carefully curated experiences encourage mindfulness and reflection, providing guests with a profound sense of connection to both the elements and the planet.

A Call for Sustainability

Sirru Fen Fushi’s Earth Hour celebration reflects the resort’s unwavering commitment to sustainability and mindful living. Guests unplug from technology, embrace nature’s elements, and join the global movement for a more conscious and sustainable future. This experience goes beyond an event—it fosters a deeper, more meaningful connection with the environment. It serves as a reminder of the importance of sustainability and the impact each individual can make in protecting the planet.

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

A Global Stage for the Maldives

Exclusive Experiences and Sports Tourism

A Shared Commitment to Sustainability

Forging a New Era in Global Tourism

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