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Marie-Hélène de Taillac to be in Residence at Soneva Jani’s So Soneva Boutique

Marie-Hélène de Taillac
The So Soneva boutique at Soneva Jani is set to host a collection of exquisite jewellery by Marie-Hélène de Taillac (MHT).

The So Soneva boutique at Soneva Jani is set to host a collection of exquisite jewellery by Marie-Hélène de Taillac (MHT). The collection of pieces is made of 22-karat gold and vibrantly coloured gemstones and will be at the resort for just 89 days from December 15, 2020.

What sets MHT jewellery apart is the use of gorgeous stones in sumptuous colours, each piece is always about the colour, quality and cut of the stones themselves. What excites and inspires Marie-Hélène de Taillac, and what she is most passionate about, are the stones themselves. Her ultimate aim is to “free the stone” in order to better see the wonders created by nature. The jewellery itself is deceptively simple and that is what makes it so easy to wear. However, such purity is hard to achieve, it requires great technique.

Each and every piece of jewellery is made entirely by hand, using traditional methods and is unique, no two pieces are identical and nothing is standardized. MHT uses the most current techniques, such as laser engraving, when a design calls for it. If some of the stones have inclusions it is a deliberate, aesthetic choice.

De Taillac feels that inclusions in a stone can make them even more perfect – they add light and fire and give stones an individuality. When she launched her collection and brand she utilized the briolette cut, a stone-cutting technique traditionally only used for diamonds, for all coloured gems.

Also read: Soneva Jani Announces 85 New Exciting Job Positions

Her philosophy is that; precious jewellery should fit seamlessly into the everyday lives of women and be easy to wear with current, contemporary fashions. The timeless quality of the jewellery and the coherence of the collections is worth noting, where not one piece feels dated. It is not about the client buying the most expensive piece. It is about magic.

Marie-Hélène de Taillac considers it important that her clients leave with jewellery that really suits them. And also that they are really in love with.

Twenty-two karat gold has the colour of gold nuggets. It’s the gold of antiquity, the gold of the Greeks, the gold of the Pharaohs.

Marie-Hélène de Taillac.

Unpolished 22-karat gold is the purest form of gold used in jewellery making. It is instantly recognizable for the particular warmth of its colour, which resembles antique gold. Over time, a jewel in 22-karat gold will acquire a natural, authentic patina. A patina and the signs of the life it has lived give jewellery a soul. Some pieces that require extra strength, such as clasps are done in 18- or 20-karat gold. However, 22-karat gold takes pride of place in her collections, because its colour complements coloured gems beautifully.

Marie-Hélène de Taillac designed her first collection of jewellery in 1996. But, her love affair with gems dates back to her childhood. Her father’s job in the oil business meant she travelled widely as a young girl. Hence, spending time in Lebanon and often visiting Syria. These exotic locations, coupled with the pedigree of an aristocratic French family that counts Porthos (one of the Three Musketeers) as an ancestor, led to a passion for the antique jewellery which influences her designs today.

Feature image by Soneva
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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