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MMPRC Adopts New Strategies to Increase Maldives' Global Presence For a Post COVID-19 Future

MMPRC Adopts New Strategies to Increase Maldives' Global Presence For a Post COVID-19 Future by thoyyib mohamed in the webinar today
MMPRC in association with PATA and Tripadvisor hosted an exclusive webinar today, 27th April 2020. Hosted by Thoyyib Mohamed

Maldives Marketing and Public Relations Corporation (MMPRC) in association with Pacific Asia Travel Association (PATA) and Tripadvisor hosted an exclusive webinar today, 27th April 2020. The webinar focused on the Maldivian tourism industry and tangible solutions to recover from the impact of COVID-19 on the travel industry.

The webinar titled “React, Rethink, Recover: Destination Management Solutions to the COVID-19 Crisis” was led by Mr. Damian Cook, CEO of E-Tourism Frontiers. With over 300 Maldives tourism marketeers having participated, the panellists, shared examples on how they reacted to the crisis and changed their marketing strategies. In addition to tangible solutions for a post COVID-19 travel industry, marketing advice and statistics were shared in the webinar.

The distribution it has caused to all of us in all aspects of life as we know it is incomparable. No industry has been hit as hard as the global travel industry, which has come to an almost absolute stand still. We have changed and adapted to new strategies in order to increase the presence of Maldives globally in digital platforms. We appreciate the efforts of the stakeholders in developing the webinar and marketing collaborations to make the Maldives visible more than ever.”

Thoyyib Mohamed, Managing Director of MMPRC

The webinar focused on three main steps; React, Rethink and Recover. During the 90-minute webinar, Damian Cook, Sarah Mathews and Leon Chan shared presentations with probable recovery plans. As Tourism is the backbone of Maldives’ economy, formulating strategies and plans now for a post COVID-19 world is vital.

Business and travellers themselves are going to make choices on where they are going to travel. And they will prioritize those destinations which has a plan in place and that have clearly shown that they are recovery ready.”

Damian Cook

Seeing the situation as a chance to rebuild the travel industry which can help Maldives, its partners as well as the travelers, its important for the industry figured to stay united in order to overcome these unprecedented times while working towards a better future.

Feature photo from Breaking Travel News
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An Invite to the Front Row: SO/ Maldives Grand Opening Party!

SO/Maldives proudly announces the grand opening party of its exquisite runway.

SO/ Maldives is set to host its grand opening on March 23, 2024. This much-anticipated event of the season is titled ‘An Invite to the Front Row’. The event promises a soirée of collaborative elegance for an unforgettable glamorous experience for its guests.

The Grand Opening Party – An Invite to the Front Row

The grand opening party is set to be a feast for your senses. The resort is bringing culinary delights, fashion-forward statements, avant-garde designs and artistic flair. With this, SO/ Maldives invites guests to take a seat in the front row and witness the convergence of global talent and Maldivian charm.

An invite to the Front Row encapsulates the essence of SO/Maldives- a convergence of global excellence set against the unparalleled beauty of our island. We extend an exclusive invitation to our guests to us on this extraordinary journey with incredible collaborations providing them a truly glamorous stay while embracing our DNA, says Jesper Soerensen – General Manager of SO/Maldives.

Experience one of the First-International Fashion Shows in the Maldives with Milin!

SO/ Maldives will unveil its inaugural fashion show, considered to be one of the first international fashion shows in the Maldives. As the island turns into an oceanfront runway, guests can witness the harmonious blend of haute couture and paradisical setting. The fashion show will showcase the swimwear collection debuted by the esteemed Thai fashion house, Milin.

Partnership with Riffath

SO/ Maldives is partnering with local talent Riffath. Riffath is a distinguished Maldivian High Fashion Brand, launching its exclusive SO/Maldives’ Flying Dress Edits. The resort is also teaming up with Timeless Maldives Photo Studio. The resort’s guests are empowered to unleash their inner models for a bespoke once-in-a-lifetime photo and drone shoot, adorned in a gown with an extended hem that gratefully dances in the wind.

Beach Takeover with Veuve Clicquot Champagne House

Veuve Cliquot Champagne House is taking over the beach at SO/ Maldives to bring an exquisite evening. The beach glam-up is done with the Lazuli Beach Club Bar for a memorable night that redefined elegance and indulgence!

Culinary Delights with Chef Dharshan Munidasa

Chef Dharshan Munidasa, a dual Sri Lankan – Japanese heritage chef hailed for his accolades commands the spotlight at SO/ Maldives. Chef Dharshan’s menu is set to redefine conventional boundaries. Guests are invited to enjoy the exquisite flavours at the Ministry of Crab, Nihonashi Blue, and Carne Diem Grill.

To add to this, Jenna Hemsworth, Australia’s most influential and award-winning female bartender also showcases her creativity. Jenna will be taking over the bar to craft expertly curated cocktails.

Musical Bliss with world-class DJs

Guests are welcome to enjoy a series of live performances from world-class musicians and DJs. Groove to the innovative beats of one of the leading Maldivin bands, YJ Hameed Music. The vibes are set to create a rhythm that resonates with the spirit of the island’s spirit. Lydia Sarunrat Deane, a Thai sensation will also be filling the air with enchanting melodies. End the night as DJ Karrouhat from Dubai takes everyone on an electrifying-after party journey.

The Grand Opening Party will be hosted by Matthew Deane, a well-known Thai-Australian singer, model, actor and television presenter.

Exclusive Wellness & Fitness Retreats

Embark on a transformative fitness journey with the introduction of a week-long detox and fun session by Jumping Fitness, an innovative fitness regimen that originated in the Czech Republic. In collaboration with London-based wellness partner salon C. Steller, renowned for its modern approach to wellness, the resort is set to launch new spa experiences that promise ultimate rejuvenation.

Earth Hour

SO/ Maldives invites guests to experience an eco-conscious revelry. Guests are welcome to enjoy the beauty of nature intertwines with the joy of celebration. Witness as the island runway dims, unveiling a beach bonfire beneath the starlit sky. Immense in the rhythmic beats of Maldivian Boduberu and the serene glow.

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