Search
Close this search box.

MMPRC Adopts New Strategies to Increase Maldives' Global Presence For a Post COVID-19 Future

MMPRC Adopts New Strategies to Increase Maldives' Global Presence For a Post COVID-19 Future by thoyyib mohamed in the webinar today
MMPRC in association with PATA and Tripadvisor hosted an exclusive webinar today, 27th April 2020. Hosted by Thoyyib Mohamed

Maldives Marketing and Public Relations Corporation (MMPRC) in association with Pacific Asia Travel Association (PATA) and Tripadvisor hosted an exclusive webinar today, 27th April 2020. The webinar focused on the Maldivian tourism industry and tangible solutions to recover from the impact of COVID-19 on the travel industry.

The webinar titled “React, Rethink, Recover: Destination Management Solutions to the COVID-19 Crisis” was led by Mr. Damian Cook, CEO of E-Tourism Frontiers. With over 300 Maldives tourism marketeers having participated, the panellists, shared examples on how they reacted to the crisis and changed their marketing strategies. In addition to tangible solutions for a post COVID-19 travel industry, marketing advice and statistics were shared in the webinar.

The distribution it has caused to all of us in all aspects of life as we know it is incomparable. No industry has been hit as hard as the global travel industry, which has come to an almost absolute stand still. We have changed and adapted to new strategies in order to increase the presence of Maldives globally in digital platforms. We appreciate the efforts of the stakeholders in developing the webinar and marketing collaborations to make the Maldives visible more than ever.”

Thoyyib Mohamed, Managing Director of MMPRC

The webinar focused on three main steps; React, Rethink and Recover. During the 90-minute webinar, Damian Cook, Sarah Mathews and Leon Chan shared presentations with probable recovery plans. As Tourism is the backbone of Maldives’ economy, formulating strategies and plans now for a post COVID-19 world is vital.

Business and travellers themselves are going to make choices on where they are going to travel. And they will prioritize those destinations which has a plan in place and that have clearly shown that they are recovery ready.”

Damian Cook

Seeing the situation as a chance to rebuild the travel industry which can help Maldives, its partners as well as the travelers, its important for the industry figured to stay united in order to overcome these unprecedented times while working towards a better future.

Feature photo from Breaking Travel News
Ad - immaldives.com

Latest

OZEN LIFE MAADHOO Earns Green Globe Gold for Fifth Year in a Row

OZEN LIFE MAADHOO Earns Green Globe Gold for Fifth Year in a Row

In an era where luxury and sustainability often seem at odds, OZEN LIFE MAADHOO proves that they can coexist in perfect harmony. THE OZEN COLLECTION proudly announces that the resort has earned the prestigious Green Globe Gold Certification for the fifth consecutive year. This achievement recognizes OZEN LIFE MAADHOO’s unwavering commitment to environmental preservation, while delivering world-class luxury. By blending innovative practices with the Maldives’ pristine natural beauty, the resort continues to lead the way in eco-conscious hospitality.

A Commitment to Marine Conservation

OZEN LIFE MAADHOO’s success stems from its innovative approach to conservation. In-house marine biologists lead a coral restoration project that has revived a 300-meter stretch of the house reef. They use 80 coral frames to nurture over 2,000 coral fragments, contributing to a vibrant marine ecosystem. The resort partners with organizations such as Manta Trust, Olive Ridley Project, and Parley to strengthen its efforts, and it will soon join forces with Miyaru NGO to expand marine protection initiatives. Additionally, OZEN LIFE MAADHOO engages guests in environmental education, raising awareness about ocean conservation.

According to Nuria Camps Suarez, the Head Marine Biologist at OZEN LIFE MAADHOO:

“Our coral restoration project is more than conservation—it’s a promise to future generations. By reviving our house reef, we’re rebuilding a thriving ecosystem. Partnering with organizations like Manta Trust and Parley amplifies our impact, ensuring the Maldives’ marine legacy endures.”

Pioneering Renewable Energy Solutions

The resort has also committed to reducing its environmental impact through renewable energy. OZEN LIFE MAADHOO boasts one of the largest floating solar panel systems in the Maldives. The system consists of 12 platforms with 720 panels, along with 1,095 rooftop solar units, generating 30% of the resort’s energy needs. This significantly reduces the reliance on fossil fuels and sets a strong example of clean energy use.

In addition, the resort embraces a zero-waste philosophy, utilizing advanced waste management systems. Each week, an automated organic composter processes 3 tons of green waste, transforming it into nutrient-rich fertilizer. Garden clippings undergo shredding and conversion into compost, and the resort repurposes crushed glass bottles for small construction projects. These initiatives showcase OZEN LIFE MAADHOO’s commitment to reducing waste and maximizing resource efficiency.

A New Era in Dining Practices

OZEN LIFE MAADHOO also pioneers sustainable dining with its hydroponic farm. By growing lettuce and herbs in a soilless system, the farm reduces water consumption from 250 liters to just 50 liters per kilogram. The system now meets 70% of the island’s lettuce demand, providing guests with fresh, organic ingredients that align with the resort’s commitment to environmental responsibility.

Guests enjoy these farm-to-table meals in the resort’s award-winning restaurants, knowing they are supporting eco-friendly practices while savoring flavorful dishes.

Seamlessly Blending Luxury and Eco-Consciousness

What truly distinguishes OZEN LIFE MAADHOO is how seamlessly its eco-friendly initiatives blend with the guest experience. From snorkeling in regenerated coral reefs to dining on hydroponically grown ingredients, guests can indulge in luxury while remaining mindful of their environmental impact. OZEN LIFE MAADHOO continues to set the standard for eco-conscious hospitality, aligning with THE OZEN COLLECTION’s philosophy of ‘Refined Elegance.’ Every stay not only offers an unforgettable experience but also leaves a lasting, positive imprint on the planet.

Ad - immaldives.com
No more posts to show