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MMPRC Adopts New Strategies to Increase Maldives' Global Presence For a Post COVID-19 Future

MMPRC Adopts New Strategies to Increase Maldives' Global Presence For a Post COVID-19 Future by thoyyib mohamed in the webinar today
MMPRC in association with PATA and Tripadvisor hosted an exclusive webinar today, 27th April 2020. Hosted by Thoyyib Mohamed

Maldives Marketing and Public Relations Corporation (MMPRC) in association with Pacific Asia Travel Association (PATA) and Tripadvisor hosted an exclusive webinar today, 27th April 2020. The webinar focused on the Maldivian tourism industry and tangible solutions to recover from the impact of COVID-19 on the travel industry.

The webinar titled “React, Rethink, Recover: Destination Management Solutions to the COVID-19 Crisis” was led by Mr. Damian Cook, CEO of E-Tourism Frontiers. With over 300 Maldives tourism marketeers having participated, the panellists, shared examples on how they reacted to the crisis and changed their marketing strategies. In addition to tangible solutions for a post COVID-19 travel industry, marketing advice and statistics were shared in the webinar.

The distribution it has caused to all of us in all aspects of life as we know it is incomparable. No industry has been hit as hard as the global travel industry, which has come to an almost absolute stand still. We have changed and adapted to new strategies in order to increase the presence of Maldives globally in digital platforms. We appreciate the efforts of the stakeholders in developing the webinar and marketing collaborations to make the Maldives visible more than ever.”

Thoyyib Mohamed, Managing Director of MMPRC

The webinar focused on three main steps; React, Rethink and Recover. During the 90-minute webinar, Damian Cook, Sarah Mathews and Leon Chan shared presentations with probable recovery plans. As Tourism is the backbone of Maldives’ economy, formulating strategies and plans now for a post COVID-19 world is vital.

Business and travellers themselves are going to make choices on where they are going to travel. And they will prioritize those destinations which has a plan in place and that have clearly shown that they are recovery ready.”

Damian Cook

Seeing the situation as a chance to rebuild the travel industry which can help Maldives, its partners as well as the travelers, its important for the industry figured to stay united in order to overcome these unprecedented times while working towards a better future.

Feature photo from Breaking Travel News
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Experience the Thrill of Summer with the Family Fun Summer Package at Sheraton Maldives!

Summer is almost here and Sheraton Maldives Full Moon Resort & Spa is inviting families to experience the breathtaking paradise of the Maldives. Travellers can now explore the thrill of summer and more at Sheraton Maldives with the ‘Family Fun Summer’ Package. If you were thinking about booking a family trip this one is perfect for you. With this amazing package children under 12 dine and stay for free! Families can also immerse themselves in a host of specially curated experiences. This includes educational kids club programs, coral propagation activities, as well as culinary and wellness journeys, all-embracing sustainable travel and catering to eco-conscious travellers.

Families planning a tropical getaway this summer can look forward to exciting adventures at Sheraton Maldives Full Moon Resort & Spa. The five-star resort welcomes families to explore the natural splendour of North Male Atoll on the private island of Furanafushi. Guests can choose from a range of premium villas and overwater bungalows that feature breathtaking views of the lush gardens, pristine white-sand beaches, shimmering blue lagoon, or the Indian Ocean.

Explore the Signature Side by Side Family Program this Summer

Guests can delve into the resort’s signature ‘Side by Side’ Family Program, designed to create memorable moments that bring families together. From cooking classes, mom and daughter face mask making, and Maldivian palm weaving to engaging fun games, ‘Side By Side’ promises cherished memories for families. The resort boasts seven restaurants and bars, each offering a variety of delectable menus sourced with fresh organic produce from Chef Garden and Furana Organic Garden, perfect for families.

A Touch of Sustainability with the Adopt a Coral Activity!

Guests are also invited to participate in the ‘Adopt A Coral’ – coral planting activity led by the resident Marine Biologist and learn about coral propagation to help grow new colonies in the resort’s lagoon. This program, part of Good Travel with Marriott Bonvoy, allows guests to create meaningful travel experiences. Families can enjoy a guided snorkelling tour or join a dolphin cruise on a traditional Maldivian Cruise Dhoni.

Enjoy More with the Family Fun Summer Package

With the ‘Family Fun Summer’ package, guests can savour daily breakfasts and buffet dinners. This includes Feast Restaurant or you can enjoy three-course à la carte meals at select restaurants. Kids will receive a special welcome amenity, and children under 12 can stay and dine for free. Additionally, complimentary access to the Kid’s Club is provided for children ages 4 to 12. The resort is conveniently accessible by a complimentary 15-minute speedboat ride, ensuring a stress-free journey for families.

Guests can reserve their extraordinary summer retreat before May 31, 2024. This is valid for stays until September 30, 2024. With this, guests can enjoy other benefits such as daily breakfasts and dinners, and complimentary access to the gym and kids’ club. Moreover, guests can also enjoy non-motorized water sports activities. For more information, visit the website at or book the Family Fun Summer package here. Marriott Bonvoy members can seamlessly earn and redeem their points on stays and experiences at the resorts. 

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