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Nova Maldives Invites Guests for a July of Solo Travels!

Nova Maldives announces its Solo Traveller Month this July. This exclusive initiative caters to the growing trend of individuals seeking to explore the world on their own terms. Oftentimes, solo travel is driven by a quest for personal growth, mindfulness, and genuine connections.

Throughout the month of July, guests can immerse themselves in an abundant array of experiences designed to enrich their solo journey at Nova. This program is meticulously crafted, offering everything from art classes to meditation and yoga sessions. Guests can also dive deep with snorkeling and diving sessions, or explore the island’s flavours. You can do everything from exploring Maldivian cooking to cultivating your love for nature through the flora and fauna workshops.

Explore an Abundance of Activities During Your Solo Trave;s

If you’re seeking active pursuits, join in for a beachside football or volleyball game. Additionally, Nova’s 24/7 state-of-the-art fitness centre also caters to all levels of fitness enthusiasts. Go on a sunset fishing expedition and leisurely boat cruises to connect with the ocean’s rhythmic beauty. And that’s just the beginning at Nova Maldives. The resort is promising solo travellers a July filled with discovery, connection, and unforgettable moments. Nova Maldives invites solo travellers to dive into a world of adventure, culture, and wellness.

Transformative Journey with Nova Maldives

Solo travellers are invited to join traditional painting to contemporary creative expressions. These creative endeavours serve not only as a means of self-expression but also as a bridge to connecting individuals from diverse backgrounds. The holistic journeys continue at Nova’s Eskape Spa. Here, relation and rejuvenation are not just promised, but a profound experience. Solo travellers can explore tailored spa treatments as well as yoga and meditation sessions.

Culinary Journey of a Lifetime

Explore a culinary journey like no other at Nova Maldives. The resort offers fresh and sustainably caught seafood BBQs to sunset beach dinners. Additionally, soul Kitchen welcomes solo travellers to its community tables. Here travelers can get a warm, inviting space to bond over meals. At Mizu, guests can explore a range of Japanese Teppanyaki experiences which are perfect for enjoying while forming new friendships. Moreover, at Flames, Nova’s Grill House, guests can savour succulent premium means, seafood and more!

Nova’s Solo Traveller Month is a celebration of independence in addition to being an invitation to embrace the freedom to forget their own path. At Nova, the journey of solo travel transcends the physical, venturing into personal growth, artistic exploration, and the creation of a vibrant, like-minded community.

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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