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OBLU NATURE Helengeli by SENTIDO Celebrates Women’s Dive Month with PADI

OBLU NATURE Helengeli Celebrates Women’s Dive Month

OBLU NATURE Helengeli by SENTIDO is diving headfirst into a new chapter for women in scuba by launching International PADI Women’s Dive Month this July. In partnership with TGI Maldives, ELE|NA Ayur Spa, and marine biologist Luca Melodia, the resort has transformed the annual PADI Women’s Dive Day on July 19 into a month-long celebration of underwater exploration and holistic wellness.

Matt Wenger, PADI Regional Manager for the Maldives, sees the extended celebration as a natural evolution of the sport’s growing inclusivity.

“As a leading PADI certified dive centre in the Indian Ocean, the team at TGI Maldives brings exceptional expertise in introducing ocean enthusiasts of all ages and backgrounds to the wonders of scuba diving. This July, by extending our PADI Women’s Dive Day celebration into a month-long event at the truly stunning OBLU NATURE Helengeli resort, we aim to welcome even more newcomers to the sport while also offering advanced certifications for existing enthusiasts”.

Expanding Access to Diving for Women and Families

Building on the momentum of receiving the 2024 “PADI Outstanding Contribution to Women’s Diving” award, OBLU NATURE Helengeli and TGI Maldives continue to expand access to diving for women and families. As a result, they aim to create more inclusive opportunities for travelers to connect with the ocean in one of the world’s most biodiverse marine environments.

Located on a remote island in the Malé Atoll, OBLU NATURE Helengeli offers a rare combination of accessibility and adventure. Its house reef lies just meters from the shoreline, while nearby dive sites draw both beginners and experienced divers. Throughout the month, the resort invites solo female travelers, adventurous families, and friend groups to take part in a curated itinerary of dive sessions, wellness activities, and marine talks—all included under the resort’s comprehensive OBLU Island Plan™.

Diving and Wellness Combined for an Unforgettable Experience

TGI Maldives, the resort’s long-standing dive partner, brings more than 40 years of experience to the program. The dive center has consistently supported women in diving, and this year, it offers exclusive discounts on all dives booked by women. That includes the PADI Discover Scuba Dive, a beginner-friendly program that welcomes even non-swimmers into the sport. Meanwhile, experienced divers can join guided excursions into the Indian Ocean to uncover the region’s lesser-known underwater treasures.

In addition to diving, ELE|NA Ayur Spa has introduced more than 18 different wellness activities, scheduled throughout the month. The program includes sunrise yoga, aqua aerobics, and core stability classes—each designed to improve flexibility, stamina, and breath control, all essential elements for divers. Moreover, women who book any dive with TGI Maldives also receive a discount on two signature spa therapies: the Coconut Shell and Sand Bundle massages. These treatments draw on traditional Maldivian healing techniques and use only sustainable, locally sourced ingredients.

TGI Maldives Operations Manager Greta Marcelli shared the inspiration behind this year’s expanded Women’s Dive Month.

There’s nothing like seeing guests’ emotions after their first dive. While we celebrate women in diving year-round, PADI Women’s Dive Month in July provides a platform to offer more reasons to join us in paradise. Partnering with the ELE|NA Ayur spa team and Marine Biologist Luca Melodia, we are creating an unforgettable and educational journey. We aim to bring together women, friends, and families for an immersive escape. Guests will enjoy diving, spa wellness classes, and all-inclusive dining. It’s a soulful island adventure into the aquatic world and beyond.

To celebrate, OBLU NATURE Helengeli offers a 20% discount on fully inclusive stays of four nights or more during July. Women who book PADI dive courses through TGI Maldives receive 20% off all certifications throughout the month, while ELE|NA Ayur Spa matches that discount on its signature Coconut Shell and Sand Bundle treatments for female guests.

With its combination of world-class diving, award-winning wellness, and a mission to uplift women in the sport, OBLU NATURE Helengeli is turning July into more than just a getaway—it’s a gateway into the ocean’s wonders.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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