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Once-in-a-Lifetime Opportunity for Digital Creatives at Kanuhura Maldives

kanuhura maldives bicycle and island
Kanuhura Maldives is offering a once-in-a-lifetime opportunity to two creatives to become its Digital Islanders.

Kanuhura Maldives is offering a once-in-a-lifetime opportunity to two creatives to become its Digital Islanders and live on the luxury island resort for a month. The mission of the digital islanders is to indulge in every experience the atoll proposes to its guests and document it via clips, photos, and social media posts.

The program includes; stays in the island’s Water and beach villas, snorkeling, and diving in the crystalline waters, escapes to its two deserted islets, dining in the four restaurants, enjoying cocktails in the two bars, and countless other heavenly experiences.

While it sounds like a holiday, it is definitely not a lazy one as there are some serious (but fun) tasks involved from underwater filming during snorkeling & diving trips for video making, photographing decadent breakfast-with-a-view tables before succumbing, creating wanderlust-envy Instagram stories during pre-drinks at sunset, shooting breathtaking aerial photos to clips on the beach.

The creative retreat covers the board and lodging costs on the luxury island resort. The luxury accommodation offered comprises stays at the Water Pool villas, which are located at the edge of the timber walkway, suspended on stilts into the turquoise lagoon on the Eastern side of Kanuhura.

The successful digital islanders will benefit from guidance into the luxury branding world by the marketing team of the international hospitality group Sun Resorts, in addition to international exposure for a year on its social media and digital channels.

How do I become a Digital Islander?

Interested creatives should flaunt their talent for the making of visual digital content by producing and sharing a travel-themed clip featuring their photography work and film-making skills on the social media platform Instagram. When posting the clip, the caption should read ‘We’ve got what it takes to be the first #DigitalIslanders at @KanuhuraMaldives! We’re ready for a #CreativeResidencyInParadise.’

Applicants have until Monday 19th October 2020 to submit their applications. Furthermore, the chosen Digital Islanders will be announced on the social media channels of Kanuhura Maldives on Monday 26th October and should be able to arrive at Kanuhura Maldives for its grand reopening, on 15th November.

According to the resort, while being a blogger or experienced digital Influencer is not mandatory, applicants with an active personal blog and a visually gorgeous social media feed will be highly regarded.

The Terms and Conditions

  • Applicants have until Monday 19th October 2020 to submit their applications
  • Must be over 18 years old
  • Have valid passport
  • Applicants must be able to travel between 13th November and 16th December 2020
  • Applicants must have own Travel and Medical Insurance
  • Chosen Digital Islanders will be required to present a negative COVID-19 test result on arrival
  • Seaplane transfers from and to the main island of Male is covered by the resort Kanuhura Maldives
  • Flights to the Maldives are at the Digital Islanders’ charge

To view the full terms and conditions click HERE.

About Kanuhura Maldives

Kanuhura is an 80 villa Luxury Lifestyle Resort located in Lhaviyani Atoll in the North-East of the Maldives. Entirely renovated and redesigned in 2016 Kanuhura is a timeless castaway chic experience for travelers seeking laid-back island living at its best with a casual and private atmosphere. The luxurious resort celebrates a Gypset lifestyle, a combination of the unconventionality of a free-spirited gypsy and the sophistication and elegance of a jet-set life.

Feature image by Kanuhura Maldives
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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

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Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

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In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

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Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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