Search
Close this search box.

OpenAI Sora: The Latest Breakthrough in AI Video Generation

People used to say that AI is going to take over the world as a joke, but as AI comes up with new features, it's starting to sound less like a joke and more like a possible reality.

In the past few years, we have seen AI go from something people used to joke about, to a technology so advanced that it’s starting to help with our day-to-day tasks. From doing assignments for Uni, or getting marketing materials for work, OpenAI has become your best friend. The latest updates in ChatGPT also allow people to AI-generate images and fully plan their trips. What takes the cake, though, is the latest Open AI tool, Sora which allows you to AI-generate videos.

On 15th February (Thursday), OpenAI introduced its latest Update Sora. Seen as a cool feature to many, and a nightmare to a large portion of the population, Sora allows you to generate hyperrealistic videos – all through AI. The text-video generation tool Sora is a major update from earlier generative models. Unlike the glitchy and grainy videos from before, Sora can generate a clear-cut video which looks extremely realistic.

Sora requires users to input a prompt, which it then generates into a high-definition video, just like ChatGPT. As of now, Sora is able to generate videos up to 60 seconds long. What’s more impressive about Sora is its ability to handle occlusions, creating extremely detailed videos with the right prompt. While Sora still has a long way to go, the videos showcased for its teaser were impressive, to say the least.

Some of the Issues with OpenAI & Introduction of Sora

Although this is the start of something major for OpenAI, there are critics. Many of them fear that this new generation of AI might cause more trouble in this internet age. The introduction of OpenAI posed one of the biggest challenges: distinguishing between what is real and what is AI-generated. There are certain giveaways, such as hands and feet. Or certain usage of words if it’s text-based. For those unfamiliar with AI work it can be hard to differentiate between reality and AI.

With this, many fear that the internet could become a place where you can’t trust what’s in front of your eyes. Just a few weeks ago, the internet erupted into mass hysteria as fake AI images of Taylor Swift were generated. This incident really showcased how nobody is safe from being taken advantage of if the powers of AI fall into the hands of the wrong person. The incident around Taylor Swift started a mass conversation about internet safety and AI. The incident even prompted a statement from The White House.

This is, however, not the only concern around AI. Artists from all around the world expressed how AI-generated images could be ruining real art. As more and more marketing companies have started using AI-generated images, artists are also becoming concerned. People used to say AI would take over human jobs. But this is becoming a possible reality for many artists around the world.

There is no debate that AI is a powerful tool, which has challenged the way we think about creativity. However, there is also the question of where we draw the line when it comes to AI. Is it safe to give people such powerful tools, which can mimic real-life videos? We are yet to see the possibilities that Sora can accomplish after its launch and future updates.

Ad - immaldives.com

Latest

OYO Hotels & Homes: A Global Disruptor Continues to Evolve

OYO Hotels & Homes: A Global Disruptor That Keeps Evolving

OYO Hotels & Homes has come a long way from its start in 2013. What began as a small-budget hotel aggregator in India is now one of the world’s fastest-growing hospitality brands. Despite challenges, OYO continues to expand, innovate, and refine its business model to stay ahead.

Expanding in Key Markets

OYO is doubling down on India’s booming spiritual tourism sector, with plans to add 500 hotels in major pilgrimage destinations like Ayodhya, Varanasi, and Haridwar. The move aligns with the country’s push to improve infrastructure for religious travelers.

Globally, OYO is making a bold push in North America. It recently acquired G6 Hospitality, the parent company of Motel 6 and Studio 6, for $525 million. This deal strengthens OYO’s foothold in the U.S. budget hotel market, expanding its portfolio and revenue potential.

Tech-Driven Hospitality

OYO’s success isn’t just about expansion—it’s about innovation. The company continues to enhance its technology to improve both hotel management and guest experiences:

  • OYO OS: A management system that helps hotel partners streamline operations.
  • AI-Powered Pricing: Uses machine learning to adjust room rates dynamically.
  • Self Check-in via OYO App: Guests can skip the front desk with digital ID verification.
  • AI Chatbots for Customer Support: Faster, 24/7 assistance for guests.

By leveraging automation and AI, OYO is making budget stays more efficient and accessible.

IPO on the Horizon

After restructuring to focus on profitability, OYO Hotels & Homes is reviving its IPO plans. Reports suggest early investors, including Lightspeed Venture Partners, may sell part of their stake, valuing OYO at $3.9 billion. The IPO, expected in the next financial year, could provide a fresh capital boost for expansion and tech investments.

Navigating Market Challenges

OYO has had its fair share of challenges, from regulatory hurdles to quality control issues. Recently, a new policy in Meerut, India, requiring unmarried couples to show proof of their relationship before check-in sparked debate. Moves like these highlight the delicate balance OYO must strike between local sensitivities and customer expectations.

The Road Ahead

OYO isn’t just growing—it’s evolving. With a stronger focus on profitability, a major U.S. expansion, and an IPO in sight, the next phase of OYO’s journey will be one to watch. Whether you’re a traveler looking for affordable stays or an investor betting on the future of hospitality, OYO’s story is far from over.

Feature image by PR Newswire

Ad - immaldives.com
No more posts to show