Tourism Minister, Dr. Abdulla Mausoom has revealed in a tweet that over 55% of tourist beds are now operational in the Maldives.
Tourism Minister, Dr. Abdulla Mausoom has revealed in a tweet that over 55% of tourist beds are now operational in the Maldives. As of 14th October 2020, 26,720 tourists arrived in the Maldives according to the Ministry of Tourism. Furthermore, the guesthouses in the Maldives has also reopened on 15th October 2020.
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According to the statistics by the Tourism Ministry, Maldives has seen an increase in the resumption of international flights. Likewise, with the resumption of guesthouses, tourist arrivals will increase as well. From 1st to 3rd October, the Maldives recorded 1,817 tourist arrivals. From 4th to 10th October, the country saw 3,867 tourist arrivals. Meanwhile, from 11th to 14th October, the Maldives recorded 2,169 tourist arrivals with a daily average of 542 tourists.
Here, tourist arrivals to #Fohdhoo island. With over 55% of beds now in operation,12 international airlines and many charter jets flying in #Maldives has set a bench mark of managing tourism safely. Thanks to President Solih @ibusolih for opening up Maldives for tourism. pic.twitter.com/1oveFJFuf8
Tourist arrivals to the Maldives is further expected to increase with the extension of the PCR Test validity period. This is because the extension is an advantage for those who have to take flights on weekends or on a Monday. Hence, the extension solves the inconvenience of weekend overlap for PCR test results. The entrance PCR test validity period was extended from 72 hours to 96 hours.
Currently, guesthouses outside the Greater Male’ Region are open for tourists. However, the ministry has decided to allow guesthouses in the greater Male’ region to remain operational for domestic tourism (locals only). Or these guesthouses can also operate as transit facilities for tourists. The issuing of the permit for guesthouses is based on the consent from Island Councils.
The ministry of Tourism revealed that their prime objective is to make our tourism industry stable once again. Furthermore, the ministry hopes to keep the momentum going whilst making the destination the safest place for visitors. The unique one-island-one-resort concept of the Maldives makes the destination a safe choice for travelers.
Feature image by Amilla Maldives Resort & Residences
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
