British singer-songwriter, Pixie Lott, has just been announced as a headline act for New Year’s Eve at Amilla Maldives Resort and Residences.
British singer-songwriter, Pixie Lott, has just been announced as another headline act for New Year’s Eve at Amilla Maldives Resort and Residences. Pixie, who burst onto the scene in 2009 with a UK number one, ‘Mama Do’, then went on to sell 1.5 million copies of her debut album, will join a star-studded line-up this year at Amilla.
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The line-up also includes the British DJ, record producer, singer and songwriter Shift K3y, as well as the homegrown Maldivian talent, Limestone Band. Amilla Maldives Resort and Residences is renowned for its spectacular events. From Christmas Day right through to New Year’s and Orthodox Christmas, the private island resort will be bursting with live entertainment and activities for guests of all ages.
Area 51 Performers, a troupe of highly-skilled entertainers, will entertain guests with performances and workshops from December 22nd to January 7th. ‘What the Dickens! An Island Christmas Carol Cabaret’ will thrill the crowds on Christmas Eve.
Amilla’s youngest guests can participate in a show based upon the theme of ‘the Past, Present and Future of Sustainable Fashion’. This will be followed by a delicious Christmas Eve Gala Dinner with traditional fare.
Christmas Day will be celebrated with a delicious Christmas brunch followed by Santa arriving, island-style, to hand out gifts.
A talent show on December 30th will give kids the chance to show off their skills, with help from the Area 51 Performers.
Then Amilla’s Russian guests will be treated to a visit from Ded Moroz (‘Grandfather Frost’) who will arrive on New Year’s Eve with his granddaughter, the Snow Maiden, to distribute gifts to the children. It will be a wonderful opportunity for children of all nationalities to learn about another culture.
For more information and reservations, visit the Amilla Maldives Resort and Residences website.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
