Qatar Airways Holidays, the leisure division of the flag carrier of Qatar, celebrated the Travel Bubble Holidays’ success to the Maldives.
Qatar Airways Holidays, the leisure division of the flag carrier of Qatar, celebrated the Travel Bubble Holidays’ success to the Maldives. This travel bubble is the longest-running uninterrupted safe corridor.
According to Qatar Airways, passengers of the last inbound flight to Qatar on 20th February 2021 received a special welcome. In celebration of the Travel Bubble Holidays’ success, Qatar Airways Holidays presented the returning passengers with gifts as well. Likewise, one lucky passenger received a QAR 5,000 voucher that can be used against any future bookings.
We are delighted with the huge success of these holiday packages to the Maldives, which were carefully and custom-designed to offer an exclusive and safe travel experience to our passengers. The achievement of operating with no interruption the longest-running travel bubble highlights the fastidious measures and procedures we have employed to safeguard the health and wellbeing of our passengers.
Qatar Airways Group chief executive HE Akbar al-Baker said (according to Gulf Times).
Gulf Times reported that since the launch of the safe travel corridor in November 2020, Qatar Airways Holidays operated more than 70 flights to and from the Maldives. Hence, more than 3,000 passengers enjoyed a much-needed vacation in the Maldives; without the requirements of entry permits, quarantine or self-isolation restrictions.
Travellers from all over the world can visit the Maldives with no restrictions. As of 21st February, the island archipelago has recorded 164,394 tourists arrivals in the year. According to the Maldives’ Ministry of Tourism, 353 guesthouses, 147 resorts and 137 safari vessels are currently operational in the Maldives.
The Maldives targets to welcome 1.5 million tourists in 2021. Additionally, the Maldives’ Ministry of Tourism forecasts that the Maldives will witness over 10 million bed nights in 2021.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives