Search
Close this search box.

Qatar Airways Launches an Exclusive Partnership with Luxury Fragrance Brand ‘diptyque’

diptyque parfumerie maison
Qatar Airways introduced a new line of luxurious toiletries for premium passengers created by the parfumerie maison diptyque.

Qatar Airways introduced a new line of luxurious toiletries for premium passengers. Created by the pioneering parfumerie maison diptyque, the new range of toiletries will adorn the First and Business Class washrooms onboard the aircraft and at the airline’s premium lounges around the world.

According to a press release, Qatar Airways is excited to be the first airline to launch the range of diptyque toiletries with worldwide exclusivity. The new collection includes:

  • Velvet hand lotion with luxurious scents of sweet almond and petitgrain
  • Hand wash with notes of lavender, rosemary, and a hint of ylang-ylang
  • Infused facial water with floral notes of rose, Virginia cedar and lemon petitgrain
  • Essential face cream with a heart of roses, voluptuous notes of prickly pear and the freshness of lemon petitgrain

Shower gel, shampoo, conditioner and body lotion complete the range of products offered to customers at the airline’s premium lounges at Hamad International Airport (HIA) as well as other key airport hubs.

We are so excited to be introducing our premium passengers to a new and exclusive range of diptyque toiletries that we hope will become a part of their lifestyles. The lavish and exquisite toiletries are designed to further enhance the customer experience, surrounding our customers in comforting essences and fragrances that will take them on a sensory journey to create travel memories with Qatar Airways. We are proud to be offering world-class products from brands such as diptyque that have a lasting impact on our passengers.

Qatar Airways Head of Product Development and Service Design, Genevieve Rosario.

The collaboration reflects diptyque’s celebration of the French art of living, taking Qatar Airways’ passengers on a beautiful olfactory journey with these delightful skincare products. Both brands’ vision is to inspire and delight passengers by creating meaningful and enhanced experiences that will stay with the passenger long after their journey.

In addition to that, this collection from Qatar Airways and diptyque is just the start of a longer-term and immersive journey that the two brands hope to elevate with more collaborations in the months to come.

Feature image by Qatar Airways

Ad - immaldives.com

Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

Ad - immaldives.com
No more posts to show