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Qatar Airways Plans Phased Rebuilding of Network

Qatar Airways to expand their operations after covid19 pandemic
Qatar Airways has announced beginning a phased approach to expanding its network in line with passengers’ demand

Qatar Airways has announced beginning a phased approach to expanding its network in line with passengers’ demand and expected relaxation of entry restrictions across the world. The airline aims to increase up to 52 destinations by the end of May 2020 and 80 destinations in June 2020.

Qatar Airways has plans to gradually reinstate suspended destinations and additional frequencies with a focus on key global destinations and partner hubs. The gradual expansion will focus initially on strengthening connections between the airline’s hub in Doha with the global hubs of its partner airlines around the world including London, Chicago, Dallas and Hong Kong along with reopening many major business and leisure destinations such as Madrid and Mumbai.

As we follow the indicators of the global travel market on a daily basis, we continue to focus on our mission – how we can enable mobility for our customers and provide them with seamless connectivity to their final destination. We have built a strong level of trust with passengers, governments, trade and airports as a reliable partner during this crisis and we intend to continue delivering on this mission as we gradually expand our network.”

Akbar Al Baker, Group Chief Executive of Qatar Airways Group

Qatar Airways will take full advantage of its diverse and efficient fleet with the right aircraft size to ensure the best fit for expected demand on each planned route. While the expectation is that short haul travel will rebound first, business between large global cities will pick up more gradually and there will be a move towards visiting family and friends following months of lockdowns. By the end of June, the airline’s aim is to have 80 destinations in the schedule. This includes 23 in Europe, 04 in the Americas, 20 in Middle East and Africa and 33 in Asia-Pacific. Many of these cities will be served with a strong schedule with daily or more frequencies.

Throughout this crisis our passengers have been at the centre of our focus. Our airline has implemented industry-leading hygiene practices and commercial policies enabling our passengers to book and travel with confidence. We have maintained a flexible and agile network to help take over 1 million people home through our state-of-the-art hub in Doha and to transport more than 100,000 tonnes of essential medical and aid supplies to where they are needed.”

Akbar Al Baker, Group Chief Executive of Qatar Airways Group

With travel restrictions constantly changing, accurately predicting the future of travel is challenging. Even though the global situation remains dynamic, the airline has made a number of assumptions based on its unique perspective, having been one of the few airlines operating globally in the recent months. Having maintained at least 30 destinations where possible during the ongoing global crisis, and flown more than a million people back to their home countries, the airline received widespread positive feedback from passengers, governments, trade and airport partners.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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