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Reethi Faru Resort Kicks off 2nd Eco-Initiative

Reethi Faru Resort has kicked off its 2nd eco-initiative
Reethi Faru Resort has kicked off its 2nd eco-initiative “Reethi Faru Blue Project” giving guests a chance to adopt a coral.

Reethi Faru Resort has kicked off its 2nd eco-initiative “Reethi Faru Blue Project”. The project gives guests a chance to adopt a coral.

According to the resort, with this eco-initiative, Reethi Faru Resort encourages its guests to adopt a coral. The resort hopes to raise awareness on the importance of coral reefs, it’s conservation and restoration. Furthermore, the adopted coral remains directly planted back on to the house reef. Meanwhile, the adopters get its GPS location along with a certification of adoption.

Our second eco initiative, the Reethi Faru Blue Project, has taken off! With this initiative, we encourage our guests to adopt a coral and hope to raise awareness on the importance of coral reefs, it’s conservation and restoration.

An Instagram post by marinebiologistrfr read.

Recently, Reethi Faru added a ‘coral tree’ nursery as a part of the resort’s conservation promise and reef restoration efforts. Likewise, in its quest for becoming a sustainable island, the boutique resort also produces organic food with sustainable farming concepts adopted within the resort.

The resort also began mushroom cultivation and farming and within 25 days they were able to harvest the first batch. Previously the resort announced that it is working with three types of mushrooms. And also the resort’s team is experimenting to see which types of mushrooms grow best in Maldivian weather conditions.

Also read: Reethi Faru Resort’s Mobile App – Every Service with a Click!

Reethi Faru Resort is well known for its Eco and Sustainability efforts to invest more time in taking care of the planet. Located on the island of Filaidhoo in Raa Atoll, the resort is a private boutique resort with an enviable pedigree for conserving the natural beauty of the islands and sustaining the ecosystems upon which the fragile coral reef relies.

Feature image by Reethi Faru Resort
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Visit Maldives Partners with Indian Filmmaker Farah Khan to Present Maldives’ Island Life in Festive Spirit

Farah Khan collaborates with MMPRC / Visit Maldives

Renowned Indian film director and choreographer, and producer, Farah Khan recently spent a few unforgettable days in the Maldives, soaking up island culture and joining in the vibrant spirit of Eid al-Adha. She visited the country from June 5 to June 8, 2025, as part of a special cultural collaboration that Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) organised to highlight the nation’s rich local traditions and engage Indian audiences during one of its most cherished celebrations.

Farah Khan’s Trip to the Maldives

Best known for her larger-than-life Bollywood choreography and hit films, Farah Khan has also built a strong reputation as a popular television personality. With more than 13 million followers across her social media platforms, she connects deeply with Indian and South Asian families, especially those planning leisure travel. Her broad appeal made her the ideal figure to bring attention to the Maldives’ cultural charm.

As part of the summer 2025 destination marketing campaign, Farah Khan stayed at the luxury resort Sun Siyam Olhuveli, and Arena Beach Maldives, a popular hotel on Maafushi Island. She experienced both the peaceful elegance of the islands and the genuine warmth of their local communities. A combination that defines the Maldives’ distinct character.

What did the collaboration involve?

Farah didn’t visit just to relax. Alongside her five-member crew, she came to the Maldives to film a special series of content pieces focused on everyday island life during Eid. She will soon release a full YouTube vlog and other engaging content to give viewers an up-close and personal look at the Maldives beyond its famous luxury resorts and postcard beaches.

During the Eid al-Adha festivities, Farah joined in the cultural celebrations by wearing the traditional red Dhivehi libaas, a moment captured on video and shared by MMPRC. In that video, she delivered heartfelt Eid wishes on behalf of India to the people of the Maldives, adding a warm, personal gesture to the collaboration.

Why does this campaign matter?

Visit Maldives continues to team up with well-known and relatable public figures to reach key international markets. India remains one of the Maldives’ top tourism source markets, and by partnering with someone as familiar and trusted as Farah Khan, the destination strengthens its visibility and appeal for Indian travellers.

By blending luxurious experiences with cultural richness, this campaign paints a full picture of what the Maldives offers, especially during meaningful moments like Eid.

What content can viewers look forward to?

  • A YouTube vlog that documents Farah Khan’s Eid journey in the Maldives
  • Short-form video content that showcases:
    • Local island celebrations during Eid Al-Adha
    • Cultural exchanges and real community life
    • The unique combination of tradition and hospitality in the Maldives
    • A deeper look at the destination beyond five-star resorts

This campaign speaks directly to travellers looking for more than just a beach escape. And with Farah Khan guiding the experience, audiences can expect a warm, vibrant, and culturally rich window into the soul of the Maldives.

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