Run for Maldives! Registration Opens for the Largest Online Running Event

Registration for the largest online running event in the Maldives, “Run for Maldives” opens on 1st September 2020. The event is open to anyone anywhere in the world. Participants can register for their choice to run from four categories and run anywhere.

Run for Maldives is a virtual run dedicated to heroes of COVID-19 and also in celebration of the 55th National Independence Year. The initiative aims to spread the spirit of togetherness and joy despite lockdowns and movement restrictions. Run for Maldives is all about physical distancing whilst maintaining important social relationships with your families, friends, and loved ones.

Run for Maldives is about empowering and honoring the great efforts by our frontline workers in this difficult time with covid-19. We have partnered with Maldivian Red Crescent and Maldivian Thalassemia Society to assist them in their effort in the battle against covid-19. A percentage of the funds generated from the event will go towards supporting these efforts. We encourage the public to participate and join in this together with us for a fun time and a good cause.
Run for Maldives has stated.

Tourism is the backbone of the Maldives’ economy. Thus, any effort to support the economy is vital, and therefore Run for Maldives is promoting Maldives as a destination by giving away 20 participants a Free Holiday in the Maldives. The Free stays are provided by the event host’s partner resorts and hotels.

For registration and more information go to www.runformaldives.com Instagram: @runformaldives, Facebook: @runforMaldives and Twitter: run4maldives

The run for Maldives categories includes; 5.5km, 15km, 21km, and 870km. 870km is a team event as a team of 5 will jointly complete the distance within 21 days. Participants can run in their homes, on a treadmill, or also outdoors, and complete the run within a given time frame. Likewise, registration is open to ages 5 and above. Furthermore, registration Fees start from MVR 150. Each runner will receive a medal, delivered to the safety of their homes or given address.

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

Run for Maldives! Registration Opens for the Largest Online Running Event

For registration and more information go to www.runformaldives.com Instagram: @runformaldives, Facebook: @runforMaldives and Twitter: run4maldives

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