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SAii Lagoon Maldives Launches Padel Courts in Collaboration with GZ19 Padel

Padel Court Opens at SAii Lagoon Maldives Resort

SAii Lagoon Maldives, Curio Collection by Hilton, has partnered with GZ19 Padel Italy to introduce the Maldives’ first-ever GZ19 padel court, now available to both resort guests and local residents. This exciting new offering invites players to enjoy the thrilling sport of padel tennis while surrounded by the Maldives’ breathtaking seascape. To celebrate this milestone, the resort welcomed sports legends Gianluca Zambrotta and Nélson Dida, who will remain in residence until March 17th to participate in exclusive events.

Alexander Trager, General Manager of SAii Lagoon Maldives, Curio Collection by Hilton and Crossroads Marina comment:

“Making padel tennis accessible to the Maldives community is a significant milestone, not only in expanding the sports culture and promoting healthy lifestyle choices, but also in creating more opportunities for the local community to engage in world-class athletic experiences.”

Celebrating the Launch with Sports Legends

The opening event attracted distinguished guests, including Hon. Abdulla Rafiu, the Maldives Minister of Sports, Fitness, and Recreation, alongside several notable figures from the local sports community. During the ceremony, Maldivian Tennis Champions Naba Nishan and Iqnaz Mansoor participated in the ribbon-cutting, while Zambrotta and Dida showcased their skills in an exciting demo match with local players.

Zambrotta, famed for his legendary football career and World Cup victory with Italy, and Dida, a renowned Brazilian footballer with multiple Champions League titles, are part of an ongoing series of events at the resort. This initiative offers guests a unique chance to engage with these icons while enjoying the luxury and leisure experiences available at SAii Lagoon Maldives.

Padel Tennis: A Thrilling New Sport in the Maldives

Padel tennis, a dynamic sport that combines elements of tennis and squash, is played on an enclosed court with solid rackets and a low-bouncing ball. This makes it easy to learn and fun for players of all ages and skill levels. As the sport’s global popularity continues to rise, it has become a perfect addition to the resort’s growing list of unforgettable activities. The GZ19 Padel courts, set against the magnificent backdrop of the Indian Ocean, offer both locals and visitors the opportunity to enjoy this exciting game in an idyllic tropical setting, enhancing the resort’s reputation as a hub for active and social experiences.

The GZ19 Padel courts at SAii Lagoon Maldives, Curio Collection by Hilton, remain open daily until 11:00 pm, providing players with the chance to enjoy a relaxed afternoon match or an exciting evening game under the lights. This new feature reinforces the resort’s position as a premier destination for sports enthusiasts, combining world-class hospitality with innovative recreational options. The courts are now open for bookings, welcoming players of all skill levels to experience the game in style. For more information or to reserve your court time, visit the SAii Lagoon Maldives website or Crossroads Maldives.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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