Scuba Schools International has announced to conduct programs in Dhivehi to support training and certification of Maldivian divers.
Scuba Schools International (SSI) has announced to conduct dive programs in Dhivehi to support training and certification of Maldivian divers. With the recently updated government rule that requires all fishermen and anyone else who scuba dives for work to have a diving certification, SSI is supporting the SSI dive centers and instructors in the Maldives.
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The Open Water Diver course is the starter course for anyone who wants to learn scuba diving. The course trains the student to a level where they will have skills enough to dive autonomously with another certified diver. SSI has had their Open Water Diver course translated to Dhivehi since 2015. Furthermore, this is the first time that an internationally recognised diver certification program has been translated into Dhivehi.
SSI is now working on expanding the range of other dive course materials and forms that are available in Dhivehi. The Deep Diver course and Advanced Adventurer program are available for those seeking to dive deeper than the Open Water limits and gain more experience. SSI offers a wide range of different SSI dive courses beyond the Open Water Diver course.
About Scuba Schools International
SSI currently remains the largest business-based training agency in the world. SSI has over 3300 training centres worldwide, including over 60 in the Maldives. More than 50,000 Scuba Professionals represent SSI. Likewise, SSI conducted over 20 million dive courses over the past 50 years. SSI offers Scuba Diving Courses, Extended Range (technical) Diving Programs, Swim Courses, Lifeguard Training, and Freediving programs.
Started in 1970, SSI has expanded to include more than 30 Service Centers. Represented in more than 110 countries with over 2,800 International locations, SSI has materials printed in more than 30 languages. For more than 45 years, SSI has provided training, scuba diving certification, and educational resources for divers, dive instructors, dive centers, and resorts around the world.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
