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Sheraton Maldives Relocates Endangered Corals to Protect Marine Ecosystems

Endangered Corals Moved to Safe Habitat by Sheraton Maldives

Sheraton Maldives Full Moon Resort & Spa has partnered with Reefscapers, a leading marine conservation organization, to relocate five tons of endangered corals to a new, protected habitat within the resort. The relocation began on February 19, 2025, with the team moving 800 coral colonies from Ras Malé (also known as the Maldives Eco City) to the resort’s dedicated coral restoration site. The threat of land reclamation, therefore, prompted the immediate need for this relocation to protect the corals. Recognizing coral reefs’ crucial role in biodiversity and coastal protection, Sheraton Maldives and Reefscapers swiftly took action to relocate these coral colonies to a safer environment.

Coordinating the Relocation to Preserve Coral Ecosystems

The team carefully planned the relocation process to minimize stress on the delicate corals. They transported large colonies, some weighing several hundred kilograms, aboard a specialized vessel with a system designed to regulate water flow, ensuring that the corals remained undisturbed. Additionally, they placed smaller colonies in submerged floating cages to reduce stress during transport. The team carefully planned and executed the six-hour journey to Sheraton Maldives, ensuring the corals’ safe arrival. During the journey, small fish took refuge among the corals, further emphasizing the relocation’s importance for broader marine life in the area. These fish adapted quickly to their new environment after reaching the resort, demonstrating the success of the relocation.

Creating a Thriving Marine Habitat

Once the team delivered the corals to the resort, marine biologists and expert divers carefully positioned and secured them in their new habitat. As a result, the relocation is already yielding positive results, with the corals beginning to transform the area into a thriving reef ecosystem. Just days after the relocation, various marine species, including fish, eagle rays, and sharks, began to explore the newly restored area. This early success signals the positive impact of the relocation as the surrounding ecosystem flourishes. The Reefscapers team continues to monitor the site, ensuring that each coral stays securely anchored within the resort’s coral pyramid structures. Proper placement plays a key role in the long-term survival and growth of the corals.

A Long-Term Commitment to Coral Protection

This initiative, therefore, plays a critical role in Sheraton Maldives’ broader conservation efforts to preserve the fragile coral ecosystems of the Maldives. It contributes to global research on coral resilience and reproduction, offering valuable data to help protect reefs from climate change’s ongoing challenges. Moreover, the project supports the resort’s strategy to maintain a healthy marine environment in the long term.

Greg Allan, General Manager of Sheraton Maldives Full Moon Resort & Spa, and Thomas Le Berre, Co-Founder and Managing Director of Reefscapers, lead the project. Their combined expertise and dedication ensured the success of this complex mission. Greg Allan emphasized the significance of coral conservation:

“Coral reefs are the heart of the Maldives, and protecting them is not just an option—it’s a responsibility. Through our partnership with Reefscapers, we are preserving these delicate ecosystems and inspiring global awareness and action. This initiative is a testament to our commitment to sustainable tourism and environmental stewardship.”

Engaging Guests in the Restoration Effort

The resort integrated the relocated endangered corals into its expanding reef system, supported by Sheraton Maldives’ Adopt a Coral program. Launched in 2020, the program allows guests to actively participate in coral restoration by adopting corals attached to numbered frames. By the end of 2024, the team had planted over 700 coral frames, creating a thriving ecosystem populated by blacktip reef sharks, nurse sharks, stingrays, and a variety of tropical fish.

With the addition of these new coral colonies, guests can now explore an even more diverse marine environment. The enhanced coral ecosystem will provide a vibrant and immersive snorkeling experience, allowing guests to witness firsthand the positive effects of sustainable conservation efforts. This addition will further enhance guests’ underwater experiences, create lasting memories, and encourage greater engagement in marine conservation.

Ensuring a Sustainable Future for the Marine Ecosystem

Finally, the coral relocation project represents a key component of Sheraton Maldives’ sustainability strategy, which aligns with Marriott International’s Serve 360 commitment to responsible business practices. By collaborating with marine biologists and conservationists, Sheraton Maldives is helping to create a lasting impact on marine conservation. The resort also works to educate guests about the importance of protecting the Maldives’ fragile coral ecosystems, raising awareness of sustainable practices in tourism.

To learn more about the Adopt a Coral program and how guests can contribute to coral restoration efforts in the Maldives, visit www.sheratonmaldives.com.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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