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Sirru Fen Fushi: A Mindful Earth Hour Celebration Under the Stars

Sirru Fen Fushi: A Mindful Earth Hour Celebration Under the Stars

In celebration of Earth Hour, Sirru Fen Fushi – Private Lagoon Resort invites guests to disconnect from the world and reconnect with the raw power of nature. This exclusive evening honors the planet by guiding guests through a sensory journey that blends the elements—Earth, Fire, Water, and Air—into a transformative experience. Set against the backdrop of the Maldives’ starlit skies, the resort offers a unique opportunity to embrace sustainability, indulge in exquisite cuisine, and immerse in elemental activities that celebrate both the beauty and fragility of our planet.

A Culinary Experience: Flavors of the Earth

To begin, the evening features a specially curated four-course menu inspired by the four elements. Designed to honor nature’s balance and harmony, the dishes showcase sustainability through culinary artistry. Each course excites the senses with flavors drawn from the heart of nature:

  • Fire: Dishes with bold, smoky flavors that ignite the senses.
  • Earth: Rich, deep flavors that reflect the land’s abundance.
  • Water: Locally sourced, fresh ingredients that capture the purity and flow of the ocean.
  • Air: Light, airy textures that evoke the essence of the sky.

Set on the peaceful Onu Onu Beach, the exclusive dining experience shines under candlelight, offering an elegant and sustainable atmosphere. Priced at US$ 180 per person, the event celebrates Earth Hour with mindful gastronomy. Furthermore, the combination of sustainability and indulgence sets the perfect tone for an unforgettable evening.

An Evening of Reflection: Disconnect to Connect

As the lights dim, Sirru Fen Fushi transforms into a tranquil sanctuary. Guests immerse themselves in experiences that stimulate the senses and foster a deeper connection with nature:

  • Fire: Feel the energy of the Maldives through a Boduberu performance, bonfire, and lively dance.
  • Water: Enjoy handcrafted cocktails inspired by Earth’s purity and freshness.
  • Air: Capture the beauty of the night with long-exposure photography at YASH Photo Studio.
  • Earth: Reconnect with the universe during a guided stargazing session by SpaceCat Astrotourism.

Moreover, these carefully curated experiences encourage mindfulness and reflection, providing guests with a profound sense of connection to both the elements and the planet.

A Call for Sustainability

Sirru Fen Fushi’s Earth Hour celebration reflects the resort’s unwavering commitment to sustainability and mindful living. Guests unplug from technology, embrace nature’s elements, and join the global movement for a more conscious and sustainable future. This experience goes beyond an event—it fosters a deeper, more meaningful connection with the environment. It serves as a reminder of the importance of sustainability and the impact each individual can make in protecting the planet.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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