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Sirru Fen Fushi Leads Ocean Conservation with Freediving Experience for World Oceans Day

Sirru Fen Fushi Celebrates World Oceans Day with Freediving

This June, a remote luxury hideaway in the Maldives is turning a global celebration into something far more personal and deeply impactful. Sirru Fen Fushi – Private Lagoon Resort, partners with Freedive Maldives to mark World Oceans Day with a unique underwater experience that blends adventure with purpose.

Freedive Maldives, which organized the record-breaking static apnea event in October 2022 that earned a Guinness World Record, brings its expertise to one of the most stunning environments in the country. The resort’s vast natural lagoon and expansive 9-kilometer house reef, one of the largest in the Maldives, provide the perfect setting for a meaningful dive beneath the surface.

Over several days, guests can join PADI-certified freediving sessions that range from introductory to advanced levels and earn their certifications along the way. In addition, the experience offers a rare chance to explore the reef’s vibrant marine life. Manta ray cleaning stations, nurse shark zones, coral gardens, and turtle nesting areas all thrive in these waters. Notably, the reef has already seen 11 turtle hatchings this year and hosts 93 resident turtles.

A Deeper Purpose Beneath the Surface

Lukasz Prendke, General Manager of Sirru Fen Fushi, emphasizes the deeper purpose behind the initiative.

“Our house reef, one of the longest and most vibrant in the Maldives, is a sanctuary for marine life and a symbol of our deep commitment to ocean conservation. We are honoured to collaborate with Freedive Maldives in celebrating World Oceans Day, not only to offer our guests an unforgettable underwater journey, but also to empower local talents and inspire our community to protect what lies beneath the surface.”

Moreover, the resort actively supports sustainability through regular lagoon cleanups and marine conservation programs. Its collaboration with Freedive Maldives further strengthens this commitment and brings both visitors and locals into ongoing efforts to protect the ocean.

Setting the Stage for a Record-Breaking Future

Looking ahead, Freedive Maldives plans to host another large-scale freediving event in October 2025 in collaboration with the Baa Atoll Council, aligning the event with World Tourism Day and aiming for another record-breaking turnout. This event will further establish Baa Atoll as a leading destination for sustainable marine tourism. Sirru Fen Fushi’s World Oceans Day celebration not only fosters a deeper connection between people and the sea but also reinforces the importance of nature, responsibility, and conservation. Through this initiative, guests are not merely exploring the ocean—they are actively contributing to its preservation for future generations.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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