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Soneva Fushi Welcomes Michelin-Star Chef Wassim Hallal for a Limited Residency

Michelin Star Chef Wassim Hallal Delights Guests at Soneva Fushi

Danish chef Wassim Hallal is set to bring his renowned two-Michelin-star restaurant, Frederikshøj, to the Maldives for an exclusive, limited-time residency at Soneva Fushi’s Flying Sauces from March 17 to May 12, 2025. During this special event, guests will embark on an extraordinary culinary adventure, soaring across a 200-metre zipline to an elevated dining platform where they will enjoy breathtaking views, impeccable service, and Chef Wassim’s masterfully crafted dishes.

A Unique Dining Experience in the Maldives

As spring unfolds in the Maldives, Chef Wassim will present a unique fusion of modern Nordic cuisine and the island’s exceptional organic produce. This residency, therefore, offers guests a rare opportunity to savor a tasting menu that reflects Chef Wassim’s philosophy—a philosophy shaped by nature and the ever-evolving world of gastronomy. His cooking seamlessly combines the refined techniques of French haute cuisine with the bold innovation of New Nordic cooking, incorporating global flavors that inspire his distinctive culinary vision. Furthermore, the interplay of these influences creates an extraordinary dining experience, one that is as memorable as it is innovative.

Moreover, Chef Wassim’s commitment to excellence shines through in every dish he creates, especially at Frederikshøj, where he meticulously sources the finest local ingredients. This dedication to quality allows him to constantly experiment with new flavors, textures, and techniques, pushing the boundaries of fine dining. As a result, each dish challenges traditional perceptions of haute cuisine and presents a fresh, dynamic take on the fine dining experience. For Chef Wassim, each plate represents more than just food; it is an artistic expression—a delicate balance of creativity, refinement, and evolution.

Chef Wassim’s Culinary Journey and Influence

As a pioneer in modern Nordic cuisine, Chef Wassim has become a defining figure in Denmark’s fine dining scene. He began his culinary journey at a young age and worked his way through some of Europe’s top kitchens. At Frederikshøj in Aarhus, his leadership earned the restaurant two Michelin stars. Under his guidance, the restaurant has gained renown for its cutting-edge techniques, focus on seasonal ingredients, and commitment to culinary precision, solidifying its place as a leader in contemporary fine dining. Consequently, his innovative approach continues to inspire chefs and food enthusiasts worldwide.

Throughout his residency at Soneva Fushi, Chef Wassim and his team will expertly bring the distinctive culinary style of Frederikshøj to life, seamlessly integrating the island’s organic seasonal ingredients. This collaboration between Chef Wassim’s vision and the Maldives’ unique produce will elevate the dining experience to new heights. As a result, the two-Michelin-star dining experience will undoubtedly surprise, delight, and linger long after the final course. Ultimately, this exceptional culinary event will leave a lasting impression on all who attend.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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