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Soneva Jani Welcomes a New Era with the Launch of Chapter Two

Soneva Jani chapter two
Soneva, the luxury resort operator with sustainability at its core, has announced the launch of Soneva Jani, Chapter Two.

Soneva, the luxury resort operator with sustainability at its core, has announced the launch of Soneva Jani, Chapter Two. The award-winning Maldives resort is synonymous with over-water luxury, superlative hospitality and rare guest experiences, and this new chapter marks the beginning of an incredible new era.

Now open to guests, Chapter Two expands upon Soneva Jani’s portfolio of luxurious water villas, as well as introducing exciting new dining concepts, the Soneva Wellness Centre, and a whole new way to experience the best of the resort with Soneva Unlimited.

As we continue to celebrate Soneva’s 25th anniversary into the middle of 2021, Chapter Two will mark the start of an exciting new era for Soneva Jani. At this milestone moment in our story, we will continue to set the standard for sustainable luxury with even more choices of exquisite accommodation, remarkable gastronomy and rare, unforgettable experiences for our guests.

Sonu Shivdasani, Founder and CEO of Soneva.

Twenty-seven new over-water villas can be accessed via a winding jetty off the southern tip of the resort’s main island. The new villas in Chapter Two have been carefully positioned to maximise privacy and create a true sense of seclusion, with the ocean on all sides and unmatched views of the sunrise or sunset.

Ranging from the spacious One Bedroom Water Reserves to a sprawling Four Bedroom Water Reserve, they are among the largest and most luxurious over-water villas of their kind in the world: each featuring vast indoor and outdoor living spaces and sweeping terraces, private pool, some have slides straight into the private lagoon, and outdoor bathrooms for bathing under the sun and stars.

Soneva Jani, Chapter Two
Image: Soneva

The one- and two-bedroom Reserves also have the iconic retractable roof over the master bed for stargazing. Ideal for families, all the rooms can be closed off, with a children’s sleeping area located just behind the master bedrooms for maximum peace of mind while staying overwater.

Like all of Soneva’s villas, the new Water Reserves have been crafted to the highest environmental standards, using sustainable materials, such as Forest Stewardship Council-certified woods, and state-of-the-art technology to reduce their impact on the planet.

Commanding unforgettable views, they include 20 One Bedroom Water Reserves, six Two Bedroom Water Reserves (including one which has been designed to accommodate differently abled guests) and a Four Bedroom Water Reserve. Soneva Jani’s existing three and four Bedroom Island Reserves on the island now fall under Chapter Two.

When guests book a stay in any of the Chapter Two overwater or island villas, they get to experience Soneva Unlimited, an indulgent new offering that invites guests to enjoy every facet of Soneva Jani to their heart’s desire, all included in the price of the villa. Soneva Unlimited includes unlimited: dining at all bars, restaurants and In-Villa Dining; alcoholic and non-alcoholic drinks at all bars and restaurants; visiting Michelin-starred chef dinners and experiences; wines from the Soneva Unlimited list; experiences, diving, and children’s experiences; and spa treatments.

Image: Soneva

Also included under Soneva Unlimited is a dedicated Barefoot Butler, return shared seaplane transfers from Malé, daily laundry service, and daily replenishment of the in-villa minibar.

The full Soneva Unlimited menu can be viewed HERE.

Wellbeing is a vital part of the Soneva philosophy, and Chapter Two welcomes the launch of the new Wellness Centre on Soneva Jani’s picturesque South Beach. Set to open its doors in Q2 of 2021, the 1,742 sqm centre will set a new standard in holistic wellness, combining ancient Ayurvedic techniques with cutting-edge therapies.

It has been designed to harmonise with its breath-taking beachside setting and features two indoor therapy rooms and three open-air treatment pavilions with unmatched views of the spectacular natural surrounds.

The Wellness Centre includes a dedicated Ayurvedic Clinic as well as an indoor consultation room for visiting specialists. Alongside a cross-functional fitness area, an open-air yoga pavilion includes facilities for aerial yoga. The new complex also features a retail area, featuring sustainable apparel, wellness products and accessories.

Chapter Two also expands on Soneva Jani’s choice of dining destinations. Overseas by Mathias Dahlgren was the first new outlet to open in October 2020. It is the brainchild of celebrated Swedish chef and restaurateur, Mathias Dahlgren. Inspired by its spectacular location next to The Gathering, this casual, overwater restaurant serves lunch and dinner menus of plant-based and pescatarian dishes, with produce freshly picked from Soneva Jani’s organic gardens, or sustainably caught in the waters around the resort.

Image: Soneva

So Wild by Diana Von Cranach is a fully plant-based restaurant in the midst of the Organic Garden. Diana’s 50 years of experience in plant-focused dining come to life in a menu that draws inspiration from Ayurveda and highlights ingredients grown at the resort. Having forged her own culinary path in Asia, the internationally renowned raw food chef and cookbook author has created a menu that revives historical recipes from around South East Asia and Indonesia.

Ingredients are prepared using techniques like steaming, flash-frying, and dehydrating when they aren’t presented raw.

Soneva Jani, Chapter Two
Image: Soneva

The third new culinary addition to Soneva Jani is So Primitive. Set around the central fire pit, this dining experience puts the element of fire in the spotlight. Think roasting, grilling, searing, salt-crusted baking, and cooking in kettles and clay pots over coals. Choose from a menu that features fresh seafood, meats, and plant-based dishes. So Primitive will be open for guests in the near future.

The starting price for a 1 Bedroom Water Retreat in Chapter Two starts from USD 3,560+++ in shoulder season, which includes all meals, transfers, experiences, drinks and spa treatments.

Feature image by Soneva

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The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

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