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Soneva Jani Welcomes a New Era with the Launch of Chapter Two

Soneva Jani chapter two
Soneva, the luxury resort operator with sustainability at its core, has announced the launch of Soneva Jani, Chapter Two.

Soneva, the luxury resort operator with sustainability at its core, has announced the launch of Soneva Jani, Chapter Two. The award-winning Maldives resort is synonymous with over-water luxury, superlative hospitality and rare guest experiences, and this new chapter marks the beginning of an incredible new era.

Now open to guests, Chapter Two expands upon Soneva Jani’s portfolio of luxurious water villas, as well as introducing exciting new dining concepts, the Soneva Wellness Centre, and a whole new way to experience the best of the resort with Soneva Unlimited.

As we continue to celebrate Soneva’s 25th anniversary into the middle of 2021, Chapter Two will mark the start of an exciting new era for Soneva Jani. At this milestone moment in our story, we will continue to set the standard for sustainable luxury with even more choices of exquisite accommodation, remarkable gastronomy and rare, unforgettable experiences for our guests.

Sonu Shivdasani, Founder and CEO of Soneva.

Twenty-seven new over-water villas can be accessed via a winding jetty off the southern tip of the resort’s main island. The new villas in Chapter Two have been carefully positioned to maximise privacy and create a true sense of seclusion, with the ocean on all sides and unmatched views of the sunrise or sunset.

Ranging from the spacious One Bedroom Water Reserves to a sprawling Four Bedroom Water Reserve, they are among the largest and most luxurious over-water villas of their kind in the world: each featuring vast indoor and outdoor living spaces and sweeping terraces, private pool, some have slides straight into the private lagoon, and outdoor bathrooms for bathing under the sun and stars.

Soneva Jani, Chapter Two
Image: Soneva

The one- and two-bedroom Reserves also have the iconic retractable roof over the master bed for stargazing. Ideal for families, all the rooms can be closed off, with a children’s sleeping area located just behind the master bedrooms for maximum peace of mind while staying overwater.

Like all of Soneva’s villas, the new Water Reserves have been crafted to the highest environmental standards, using sustainable materials, such as Forest Stewardship Council-certified woods, and state-of-the-art technology to reduce their impact on the planet.

Commanding unforgettable views, they include 20 One Bedroom Water Reserves, six Two Bedroom Water Reserves (including one which has been designed to accommodate differently abled guests) and a Four Bedroom Water Reserve. Soneva Jani’s existing three and four Bedroom Island Reserves on the island now fall under Chapter Two.

When guests book a stay in any of the Chapter Two overwater or island villas, they get to experience Soneva Unlimited, an indulgent new offering that invites guests to enjoy every facet of Soneva Jani to their heart’s desire, all included in the price of the villa. Soneva Unlimited includes unlimited: dining at all bars, restaurants and In-Villa Dining; alcoholic and non-alcoholic drinks at all bars and restaurants; visiting Michelin-starred chef dinners and experiences; wines from the Soneva Unlimited list; experiences, diving, and children’s experiences; and spa treatments.

Image: Soneva

Also included under Soneva Unlimited is a dedicated Barefoot Butler, return shared seaplane transfers from Malé, daily laundry service, and daily replenishment of the in-villa minibar.

The full Soneva Unlimited menu can be viewed HERE.

Wellbeing is a vital part of the Soneva philosophy, and Chapter Two welcomes the launch of the new Wellness Centre on Soneva Jani’s picturesque South Beach. Set to open its doors in Q2 of 2021, the 1,742 sqm centre will set a new standard in holistic wellness, combining ancient Ayurvedic techniques with cutting-edge therapies.

It has been designed to harmonise with its breath-taking beachside setting and features two indoor therapy rooms and three open-air treatment pavilions with unmatched views of the spectacular natural surrounds.

The Wellness Centre includes a dedicated Ayurvedic Clinic as well as an indoor consultation room for visiting specialists. Alongside a cross-functional fitness area, an open-air yoga pavilion includes facilities for aerial yoga. The new complex also features a retail area, featuring sustainable apparel, wellness products and accessories.

Chapter Two also expands on Soneva Jani’s choice of dining destinations. Overseas by Mathias Dahlgren was the first new outlet to open in October 2020. It is the brainchild of celebrated Swedish chef and restaurateur, Mathias Dahlgren. Inspired by its spectacular location next to The Gathering, this casual, overwater restaurant serves lunch and dinner menus of plant-based and pescatarian dishes, with produce freshly picked from Soneva Jani’s organic gardens, or sustainably caught in the waters around the resort.

Image: Soneva

So Wild by Diana Von Cranach is a fully plant-based restaurant in the midst of the Organic Garden. Diana’s 50 years of experience in plant-focused dining come to life in a menu that draws inspiration from Ayurveda and highlights ingredients grown at the resort. Having forged her own culinary path in Asia, the internationally renowned raw food chef and cookbook author has created a menu that revives historical recipes from around South East Asia and Indonesia.

Ingredients are prepared using techniques like steaming, flash-frying, and dehydrating when they aren’t presented raw.

Soneva Jani, Chapter Two
Image: Soneva

The third new culinary addition to Soneva Jani is So Primitive. Set around the central fire pit, this dining experience puts the element of fire in the spotlight. Think roasting, grilling, searing, salt-crusted baking, and cooking in kettles and clay pots over coals. Choose from a menu that features fresh seafood, meats, and plant-based dishes. So Primitive will be open for guests in the near future.

The starting price for a 1 Bedroom Water Retreat in Chapter Two starts from USD 3,560+++ in shoulder season, which includes all meals, transfers, experiences, drinks and spa treatments.

Feature image by Soneva

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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