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Soneva Launches Soneva Soul; a Revolutionary Wellness Concept

Soneva Launches Soneva Soul; a Revolutionary Wellness Concept
Soneva has announced the launch of Soneva Soul, a new wellness brand that reconnects the mind, body and soul.

Soneva, the pioneering luxury resorts operator, has announced the launch of Soneva Soul, a new wellness brand. The concept combines thousands of years of ancient healing with modern science and medicine to reconnect mind, body and soul.

This transformative wellness concept builds upon Soneva’s experience at the forefront of the luxury hospitality and wellbeing industry over the last 26 years. The result of the knowledge and expertise will offer unique wellbeing services in the ultimate healing environment, providing balance, innovative healing and health optimisation.

Wellness permeates all that we do at Soneva: our sustainable, barefoot philosophy that reconnects our guests to the earth; our life-affirming natural locations; our delicious yet health-focused cuisine; and our life-changing guest experiences. Soneva Soul is the culmination of everything we have learned since we launched our spa at Soneva Fushi in 1995, the very first resort spa in the Maldives. Much like Soneva, at Soneva Soul we are pioneering an approach that combines apparent opposites to offer our guests a transformative and personalised wellbeing experience.

Sonu Shivdasani, CEO and Co-Founder of Soneva

Offering each guest a personalised pathway to health, happiness and fulfilment, Soneva Soul will encompass resort spas; movement, sleep, yoga and meditation programmes; wellness and lifestyle products; a global network of acclaimed wellness specialists; and innovative, regenerative modalities and medical services. Additionally, as the brand grows, it will tailor integrated care plans guided by the principle of ‘lifestyle evolution’. It aims to help guests realise their utmost potential and achieve their long-term wellness goals.

The new Soneva Soul Island Spa at Soneva Jani elevates wellness experiences far beyond the services offered at a typical resort spa. The three-level complex is linked by raised walkways that wind among the trees. It is designed in perfect harmony with its stunning setting on the eastern side of the island. It includes open-air treatment rooms, consultation suites, therapeutic biomodulation rooms, a state-of-the-art gym as well as a juice bar. Also, a yoga pavilion and meditation platform sit high above the tree line, offering 360-degree views across the turquoise private lagoon.

Soneva Soul is now operational across Soneva’s other award-winning resorts: Soneva Fushi in the Maldives’ Baa Atoll and Soneva Kiri in Thailand. The coming weeks will also see the opening phase of an expanded Soneva Soul resort wellness centre at Soneva Fushi. In the longer term, Soneva will also work with like-minded partners to launch one-of-a-kind wellness destinations across the world. Furthermore, between now and early 2022, each Soneva Soul will establish a permanent team. That includes an Ayurvedic doctor, Traditional Chinese Medicine practitioner, integrative medicine doctor and highly trained therapists. The resident team will be complemented by a network of international visiting wellness specialists; selected for their expertise across a full spectrum of wellness practices.

Working in partnership with each guest, Soneva Soul’s wellness experts will curate a wellness journey that supports every aspect of their life. This includes rest, recovery and regeneration as well as detoxification, movement, and optimisation, following principles such as balance, mindful living and self-care.

The menus are based upon outcomes that target guests’ specific needs. Therefore, the treatment menu at each Soneva Soul unites traditional wellness philosophies with cutting-edge treatment methodologies and therapeutic biomodulation. Including heart rate variability testing, platelet-rich plasma (PRP therapy), nutrient IV therapy, cryotherapy, ozone therapy and hyperbaric oxygen therapy. Each Soneva Soul wellness journey can start at any point. Whether an individual is looking to kick-start a healthier lifestyle, heal an illness or injury, or simply relax and indulge.

Led by master fitness trainers and bodywork experts, the Soneva Soul Movement Programme balances functional gym-based fitness with natural free movement techniques and experiential fitness. All the while surrounded by nature – such as jungle gyms and deep-water aquatic fitness sessions. Moreover, Yoga, Pranayama Breathing and Meditation Programmes reinforce the link between mind, body and soul. With one-on-one and group sessions with resident yoga masters and renowned visiting experts. And an expert-led Sleep Programme creates a personalised programme for healthier long-term sleeping habits.

Feature image by Soneva Soul

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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