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Soneva Namoona Launches Online Tutorial for Growing a Tropical Organic Garden

Snoeva Namoona programme launches online tutorial with Justin Robertshaw, Soneva Fushi’s Waste-to-Wealth Manager.
Soneva has launched an online course, Tropical Organic Gardening, aimed at teaching people how to grow food.

Soneva has launched an online course, Tropical Organic Gardening, aimed at teaching people how to grow food in a tropical country like the Maldives. The course is a perfect beginner’s guide on how to grow food, whether it is on a small balcony in Male’, in a back garden, or on a bigger sized plot of land.

The 10 episodes in Tropical Organic Gardening, filmed at Soneva Fushi in Baa Atoll, cover topics from preparing a growing space, planting, maintenance and harvesting, with additional episodes focused on enhancing the quality of vegetables.

The tutorial seeks to help anyone, who may be self-isolating because of the coronavirus, grow nutritious vegetables at home, while also learning to make compost. Each of the videos is hosted by Justin Robertshaw, Soneva’s Waste-to Wealth Manager.

The tutorials are part of the Soneva Namoona project, which is a partnership between Soneva, the islands of Maalhos, Kihaadhoo and, Dharavandhoo, and Commons Seas (an international NGO).

The course was released on Soneva Namoona social media platforms on 05 July. Viewers will be able to send in questions directly to the gardening team at Soneva Fushi via Facebook and Instagram.

I hope this timely online tutorial results in more healthy, nutritious food being grown locally in the Maldives. The Soneva Namoona partnership aims to help island communities become exemplary in waste management, reducing single-use plastics, and fostering a love for the environment

Sonu Shivdasani, Soneva’s CEO and Co-Founder.

All the methods and techniques covered in the episodes draw from the expertise of Soneva’s Hosts (employees) and existing practices from the organic gardens at Soneva Fushi. The topics covered in the 10 videos are:

  1. Introduction
  2. Preparing a raised bed
  3. Potting
  4. Seeds and planting
  5. Companion planting
  6. Regular care and maintenance
  7. Harvesting
  8. Pest control
  9. Composting
  10. Worm farms

Growing your own food is the best way to ensure you’re eating the most organic, freshest and nutritious food – it’s also fun and a good way to relax, slow down and connect with nature. That makes it healthy, both inside and out. With the COVID-19 pandemic, taking better care of your health has become even more of a priority for many people

Justin Robertshaw, Soneva Fushi’s Waste-to-Wealth Manager

Soneva Namoona is an initiative inspired by the Soneva philosophy that waste is a valuable asset. Namoona meaning ‘exemplary’ in Dhivehi is our aim for this partnership with local islands. The initiative is a partnership between three local islands (Maalhos, Dharavandhoo and Kihaadhoo), Soneva, marine plastic foundation Common Seas, to create a prototype that could reimagine waste management in the Maldives: Reduce, Recycle, Inspire.

At the heart of the initiative is Reduce, a radical reduction in the volume of plastic arriving on the islands. Soneva assisted the council of Maalhos to establish a water bottling plant that desalinates and mineralises sea water before bottling it in reusable glass bottles, using the same system as the water served to guests at Soneva resorts.

Recycling and responsible disposal of waste forms the second strand of the programme. Soneva recycles or reuses 90 per cent of resort waste at their Eco Centro waste management centres. Maalhos is the first island to open a Soneva-sponsored Eco Centro with upgraded machinery that will include a wood chipper and a glass crusher.

The third component is to Inspire a love of the ocean and the local environment. The belief is that through water sports, education and festivities that children will lose their fear of the ocean and learn to love it. If they love it, they are more likely to protect it. With a nod to both the inspiration of teen climate activist Greta Thunberg and the response to plastic waste from the global surfing community, Soneva is nurturing a new generation of ocean stewards.

Feauture image by Soneva
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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