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Soneva Namoona Marks Six Years of Transforming Waste Management in Maldives

Soneva Namoona marks 6 years of environmental impact in maldives

Soneva Namoona, a local NGO leading innovative waste management initiatives, celebrated its sixth anniversary at Soneva Fushi. Representatives from eleven councils across Baa and Noonu Atolls joined to mark the progress made in promoting environmental sustainability in the Maldives.

Soneva Namoona and the island councils collaborated to create groundbreaking waste management solutions. These efforts have reduced harmful practices, such as open burning of waste. Over the past six years, Soneva Namoona introduced several flagship programs. These programs focused on alternatives to single-use plastics, a five-step sustainable waste management model, and initiatives to inspire a love for the ocean.

The achievements from these initiatives are significant:

  • Soneva Namoona eliminated 1 million single-use plastic bottles from entering the ocean or being burned. It produced and distributed 500,000 liters of Soneva Water in reusable glass and large plastic containers.
  • The organization diverted over 800 tons of waste from ocean dumping and burning. It provided infrastructure, logistics, and consultancy support in Baa and Noonu Atolls.
  • Soneva Namoona sent 500 tons of materials for recycling, demonstrating the communities’ commitment to sustainable waste practices.
  • Soneva Namoona engaged more than 6,000 individuals through various training sessions and outreach programs. These initiatives promoted environmental stewardship and sustainable behavior change.

Partnerships Drive Lasting Change

Gordon Jackson, a Namoona Champion with over 12 years of experience in innovative waste management in the Maldives, shared his perspective:
“Our partnerships with island councils have resulted in many innovative practices which work well in our small island context. The formalization of these practices through a model or framework for sustainable waste management is a great collective achievement”

Ibrahim Abdul Rahman, Vice President of the Baa Atoll Council and President of the Kendhoo Island Council, reflected on the transformation:
“Waste management was once a low priority. But over the past six years, with Soneva Namoona’s incredible support, we’ve achieved progress far beyond what we imagined. Together, we’ve demonstrated a blueprint for sustainable waste management practices across the Maldives.

Expanding the Model Nationwide

Dhimsha Abdul Majeed, an island council member from N. Kudafari, stressed the importance of scaling up efforts:
“To maximize the impact of government investments in waste management and elevate the nation’s practices to a truly sustainable standard, I strongly call upon the current administration to adopt and implement the Namoona Sustainable Waste Management Model across all Maldivian islands. This model offers a practical and proven pathway to achieving long-term environmental resilience.

Azhoora Ahmed, President of Soneva Namoona, discussed the organization’s future plans:
“In 2025, Soneva Namoona is committed to embarking on an ambitious journey to scale its impact across Maldives. We invite the government, private sector and like-minded organizations to join us in creating a future where sustainable waste management becomes a nationwide reality.”

A Vision for a Sustainable Future

Soneva Namoona’s achievements demonstrate the power of collaboration and innovation. As the organization works to expand its model across the Maldives, it hopes that sustainable waste management practices will become standard nationwide, ensuring a cleaner, healthier environment for generations to come.

Soneva Namoona is a pioneering NGO committed to implementing island-specific and inter-island waste management solutions across the Maldives. Its focus on sustainability, community well-being, and environmental stewardship has led to impactful programs in various atolls, driving long-term positive change.

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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