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Soneva Namoona Promotes Sustainable Parenting in N. Magoodhoo

Soneva Namoona Promotes Sustainable Parenting

On 31st January 2025, the island of N. Magoodhoo gathered to celebrate the successful completion of Budu Fothi, a pioneering initiative designed to reduce nappy waste and promote sustainable parenting. Together, Soneva Namoona, the Magoodhoo Council, the Magoodhoo Women’s Development Committee, and the Magoodhoo Health Centre led the program.

From August to December 2024, the project involved 33 children from 31 families in Magoodhoo. Each family received a cloth nappy kit, educational resources on how to use them, and access to a community support group. The program aimed to explore the economic, environmental, and social benefits of cloth nappies, while encouraging long-term behavior changes toward sustainability in the community.

One of the participating parents, Reena Mohamedfulhu, shared her experience:


At first, I was hesitant about switching to cloth nappies—I worried whether they would be comfortable for my baby. But to my surprise, my baby didn’t seem to mind the difference at all. In fact, using cloth nappies helped speed up the potty training process, which was an unexpected benefit. And the savings have been significant—since making the switch, we’ve saved over MVR 1,000 every month. I’m really glad we joined this program, and I would definitely recommend cloth nappies to other parents.”

Key Outcomes of Budu Fothi

  • 60% of participating children switched to cloth nappies, with many families choosing to combine them with disposables.
  • Four families fully transitioned to using cloth nappies during the trial, including one family who had already adopted them before the program.
  • Additionally, parents reported significant financial savings and noted that cloth nappies helped their children potty train faster.
  • Over 80% of the parents said they would recommend cloth nappies to other families.
  • The local shop Four S Traders now serves as an official distributor of cloth nappies, ensuring families in Magoodhoo can continue accessing these sustainable alternatives.

Maajidha Hassan, President of the Magoodhoo Women’s Development Committee, highlighted the program’s broader benefits:


“Budu Fothi has demonstrated that small changes can lead to significant benefits for families and the environment. By reducing waste and offering a healthier alternative, this program has empowered parents to make sustainable choices for their children’s future.”

Furthermore, the community marked the end of the initiative with a celebration, where families, local leaders, and stakeholders came together. The event included an official ceremony, educational stalls, sustainability-themed activities, and opportunities for families to share their experiences. These festivities highlighted the impact of the program and celebrated the families who embraced the change.

Khadeeja Hamid, Reduce Manager at Soneva Namoona, emphasized the importance of this initiative in creating lasting change:


“The success of this trial provides valuable data to inform future advocacy and policy efforts. Our hope is that this initiative serves as both a model and a catalyst for other communities, encouraging the wider adoption of reusable alternatives.”

Looking ahead, the insights from Budu Fothi will now guide further policy recommendations, community outreach, and educational campaigns promoting sustainable diapering options across the Maldives. Overall, this initiative serves as a model for a more sustainable future in parenting, benefiting both the environment and the well-being of families.

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Maldives Tourism Highlights: Key Updates from the First Week of April

Maldives Tourism Highlights: Key Updates from the First Week of April

The first week of April has been a remarkable one for the Maldives’ tourism sector, with several key developments underscoring the country’s growing influence on the global stage. The Ministry of Tourism and Environment has spearheaded several initiatives that highlight its unwavering commitment to sustainable tourism, international collaboration, and enhancing the nation’s tourism appeal. From launching a high-profile campaign with Liverpool Football Club to taking decisive steps toward a greener future, this week marks a pivotal moment for the Maldives’ tourism industry.

Tourism Promotion with Liverpool FC: A Landmark Partnership

One of the standout moments this week was, without a doubt, the official launch of the Maldives’ tourism promotion campaign in partnership with Liverpool Football Club (LFC). President Dr. Mohamed Muizzu, joined by Minister of Tourism and Environment Thoriq Ibrahim, attended the Merseyside Derby between Liverpool FC and Everton, marking the global debut of this exciting collaboration. The Maldives Marketing & Public Relations Corporation (MMPRC) has, in fact, worked alongside LFC to run a co-branded tourism campaign across the UK, aiming to attract high-value travelers to the Maldives. Specifically, the campaign includes extensive outdoor and digital advertisements in prime locations like the London Underground, airports, and major billboards across Europe, promising the Maldives significant exposure in international markets.

Advancing Climate Action: Maldives Sets Example with Transparency and Sustainability

In line with its commitment to environmental sustainability, the Maldives also focused on climate action this week. Notably, the Ministry of Tourism and Environment is currently undergoing a technical expert review of the nation’s first Biennial Transparency Report (BTR), submitted as part of the Paris Agreement’s Enhanced Transparency Framework. This review will, in turn, assess the country’s efforts in managing greenhouse gas emissions and climate change impacts. Ultimately, this review process demonstrates the Maldives’ dedication to global climate action, reinforcing the country’s reputation as a leader in sustainable tourism and environmental stewardship.

Renewable Energy Progress: A Step Toward Sustainable Tourism

In a related effort to promote sustainability, the Ministry has signed an agreement to install 38 MWh of Battery Energy Storage Systems across 18 islands. This initiative, backed by the Asian Development Bank (ADB), is a significant step toward increasing the use of solar energy in the Maldives, thereby helping to reduce reliance on costly diesel fuel. Furthermore, this project is expected to not only save millions in fuel costs but also support the Maldives’ broader goals of becoming more environmentally resilient, ultimately further enhancing its appeal as an eco-conscious tourist destination.

Strengthening International Relations and Local Industry Development

Minister Thoriq Ibrahim met with officials from Pakistan to discuss cooperative efforts in waste management, a critical issue for the archipelago’s scattered islands. Additionally, the Minister welcomed Japan’s newly appointed Ambassador, Mrs. Ishigami Rumiko, to discuss climate mitigation, waste management, and energy transition, thus demonstrating the Maldives’ commitment to fostering strong international partnerships.

Moreover, Minister Ibrahim also met with the Maldives Association of HR Professionals to explore opportunities for developing the tourism workforce, ensuring that the Maldives can continue offering exceptional service to visitors. These discussions are, indeed, crucial for strengthening the Maldives’ tourism industry and its global competitiveness.

Looking Ahead

With a continued focus on sustainable tourism, international collaborations, and workforce development, the Maldives is positioning itself for long-term success in the global tourism market. The nation’s commitment to environmental stewardship, alongside initiatives like the partnership with Liverpool FC, will undoubtedly ensure it remains a top destination for travelers worldwide.

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