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The Arabian Travel Market 2024 Kickstarts With The Theme ‘Empowering Innovation’!

The Arabian Travel Market (ATM), one of the leading global events enabling growth for the travel and tourism industry is set to take place from May 6th to 9th. The Arabian Travel Market is known as the gateway to global travel and tourism growth. Here, global travel and tourism visionaries unite to feel the future of travel and tourism.

For the 2024 edition of the ATM, the main theme is ‘Empowering Innovation – Transforming Travel Through Entrepreneurship. This means that participants will be exploring how innovative sustainable travel trends will evolve. Additionally, at the ATM, attendees can also identify strategies for growth within specific key vertical sectors. For over 20 years, ATM has connected products and destinations from around the world with buyers and travel trade visitors at the Dubai World Trade Centre.

This year’s edition of the ATM is set to be a record-breaking year with 41,000 attendees expected to arrive. Additionally, the Arabian Travel Market 2024 is also set to feature 2,300 exhibitors from 165 countries.

The transformative theme of ATM 2024 will complement our efforts to create new pathways to grow beyond traditional tourism, as we focus on leveraging the huge potential of entrepreneurship and further accelerating momentum acorss our tourism industry says HE Issam Kazim, CEO Dubai Corporation for Tourism and Commerce Marketing (DCTCM).

This year, the conference agenda will feature key industry speakers from around the world. Additionally, these speakers will also address the emerging trends that are fueling the travel and tourism sector’s growth.

Just like this year, the 2023 edition of the Arabian Travel Market was also exceptionally successful. In 2023 ATM featured 2,100 exhibitors from 150 countries. Additionally, the event was attended by 40,000 people from various professions from the global hospitality industry as well as other sectors. The theme was set as Working Towards Net Zero for the year 2023.

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Atmosphere Core Unveils Its First European Heritage Hotel in Piedmont, Italy

Heritage Hotel by Atmosphere Core opens in Italy

Atmosphere Core, the well-established leader in hospitality across South Asia, has expanded into the European market. The company recently opened Borgo Monchiero Heritage by Atmosphere in Piedmont, Italy. This marks the company’s first venture into Europe and adds a historical gem to its Heritage by Atmosphere collection. The heritage hotel sits in a beautifully restored monastery, built in 1773, and retains its original Romanesque architecture and sacred frescoes. Located in one of Italy’s most culturally rich regions, the hotel offers an authentic experience steeped in northern Italy’s art, history, and cuisine.

Salil Panigrahi, Group Managing Director of Atmosphere Core, expressed excitement about this new European chapter.

“As we continue to grow and cultivate relationships with global partners for expansion, in the last year we have made associations with a number of European businesses.  In Italy specifically, we have the leading Bottega S.p.A. joining our unique Wine Program. These significant partnerships brought Italy to Atmosphere Core and vice versa, we now look forward to the launch of our first destination in Europe in 2026”.

A Historic and Luxurious Destination

Borgo Monchiero sits within a UNESCO World Heritage-listed area. It lies amid vineyards that produce celebrated wines such as Barolo and Barbera. The three-story hillside monastery features 19 luxurious suites and rooms. Each suite has been carefully restored to preserve the building’s original charm. The on-site chapel also offers a beautiful space for intimate weddings and ceremonies, making it the perfect setting for couples seeking a unique destination for their special day.

The former refectory, once a dining hall for resident monks, now transforms into a culinary destination. Guests will indulge in exquisite regional dishes at the main restaurant. Additionally, the heritage hotel offers a chapter hall for private gatherings, a lounge bar for relaxation, and a garden terrace with sweeping views of the surrounding hills and vineyards. Moreover, a dedicated spa area includes a sauna, infrared therapy, and a restored stone reservoir turned private jacuzzi. For outdoor enthusiasts, the landscaped gardens and pool area offer a serene escape, perfect for basking in the sun or hosting alfresco events.

A Shared Vision for Heritage by Atmosphere

Borgo Monchiero’s owners, Franco Giampetruzzi and Gian Maria Debenedetti, emphasized their alignment with Atmosphere Core’s brand ethos. Mr. Giampetruzzi shared:

“When sourcing a hotelier, Atmosphere Core’s ambitions to expand internationally with ‘HERITAGE BY ATMOSPHERE’ seamlessly mirrored our project plans.  We needed an established operator with big ideas yet sensitive to the value of authenticity.  The decision was very easy and now we forge ahead in preparation of welcoming guests in the coming year.”

Mr. Debenedetti added,

“We envision Borgo Monchiero as a harmonious fusion of art, 18th-century history, and experiential luxury. Atmosphere Core’s sympathetic approach with its ‘Heritage’ brand embodies this vision.”

Atmosphere Core’s Growing Global Presence

The luxury brand has become known for its collection of nine island resorts in the Maldives. The company also boasts a growing portfolio of luxury properties in Sri Lanka and India. As a result, it has gained a reputation for personalized service, exceptional dining, and unforgettable experiences. With its new venture in Italy, the company offers a one-of-a-kind escape for travelers, wine connoisseurs, and nature lovers. Guests can explore the beauty and culture of this idyllic European region while enjoying the exclusive offerings of Atmosphere Hotels & Resorts.

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