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The Cirus is Coming to Town This Festive Season at LUX* South Ari Atoll

LUX* South Ari Atoll Festive season circus
To celebrate this year’s Festive Season, LUX* South Ari Atoll Resort & Villas pulls out all the stops to put on a sparkling circus show.

To celebrate this year’s Festive Season, LUX* South Ari Atoll Resort & Villas pulls out all the stops to put on a sparkling circus show spanning 21st December to 6th January 2021. The fun-filled, family-friendly program offers guests to take part in; exquisite culinary experiences, enjoy entertaining circus shows, as well as try something new at one of many circus, art, and cooking workshops.

The program’s savory highlights include special theme nights visiting Italy, India, Indonesia, and Thailand. While serving guests some of the most delicious signature dishes. Lunch offerings will include; pop-up concepts such as The Burger Shack Experience, The Smoke Shack, and the Shashlik & Tandoori barbecues on the beach. To add some local flavor to the mix, the resort will host a series of traditional Maldivian theme nights. This is for guests who wish to take part in authentic culinary and cultural experiences of the destination.

As far as entertainment goes, guests will have a generous schedule on their hands. Not to miss activities range from the various family beach challenges and competitions, an action-filled pirate cruise for kids and teens, glammed-up cocktails accompanied by magic circus acts, as well as DJ nights and movies under the stars. Counting down to 2021, guests can expect a big bang on New Year’s Eve. The LUX* festive season also comes with extravagant fireworks and surprises to end 2020.

Also read: LUX* Resorts & Hotels Honored at Condé Nast Traveller Readers’ Choice Awards 2020

As part of the resort’s environmental initiatives, not only will guests be able to plant trees to welcome 2021. Because, the resident Marine Biologist will also invite guests to join coral planting sessions while introducing the spectacular marine life of the Maldives. Guests can combine this with an excursion to meet the breath-taking whale sharks. Which is just minutes from the resort to get the full experience.

Guests looking for unique offerings in regards to health can join the guided mindful walks around the island. Meanwhile, special workshops at LUX* Me Spa include feet treatments and coconut-based product making – all offered on the house! To get the last drops of 2020’s sweat out of your system, the resort’s personal trainer will host High Interval Training sessions at the Fitness Centre.

Feature image by LUX* South Ari Atoll
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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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