LUX* South Ari Atoll in the Maldives will give you a free night if it rains for more than 4 hours on any day during your stay at the resort.
LUX* South Ari Atoll in the Maldives will give you a free night if it rains for more than 4 hours on any given day during your stay at the resort. To claim this offer, you should book a minimum of 7 nights, 7 days before your arrival in the tropical holiday destination.
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Are you willing to bet it will definitely rain in the Maldives for a free night? The ‘Good Weather’ offer is for you to claim from now until 31st September 2021 at LUX* South Ari Atoll. The resort also offers a free cancellation policy up to 7 days before you arrive in the Maldives. Check out and book this unbelievable offer at http://www.luxsouthariatoll.com/.
Image: LUX* South Ari Atoll
Stays at LUX* South Ari Atoll start from $342 per night, on Bed and Breakfast basis. The award-winning resort is among the top-rated resorts in the Maldives and offers unique experiences with off-the-grid retreats.
The luxury island escape features 193 villas and eight restaurants serving an array of diverse cuisines as well as 5 bars. Moreover, LUX* South Ari Atoll features a 5-star PADI dive centre, two infinity pools, floodlit tennis courts, and a Technogym fitness centre.
Image: LUX* South Ari Atoll
The eight restaurants and five bars at the resort take you to Japan at Umami, the Mediterranean at Beach Rouge, Italy at Allegria, the Middle-East and the Indian Ocean at Senses, throughout Asia at East Market, and on an immersive culinary journey around the globe at MIXE.
LUX* Resorts & Hotels helps people to celebrate life by delivering consistently on the promise of a different kind of luxury, ‘hospitality that is Lighter. Brighter’. LUX* stages exceptional experiences in different locales; whether on the Beach, in the City or in Nature. Likewise, the resort operator banishes ‘thoughtless patterns’ and is more simple, fresh and sensory for the benefit of all the guests.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
