Search
Close this search box.

Top 10 Tourist Markets since Border Reopening—As of 19th November 2020

tourists sitting in in the beach
The top 10 tourist source markets to the Maldives (as of 19th November 2020), since the country reopened its borders on on 15th July 2020.

The Maldives has recorded 18,723 tourist arrivals from 1st November to 18th November 2020. While the figures remain low compared to pre-pandemic arrivals, Maldives is steadily regaining visitors. Furthermore, statistics from the Maldives’ Ministry of Tourism reveals tourists are spending an average of 9.2 nights in the Maldives this month.

As of 19th November 2020, India has climbed the ranks to become the 2nd biggest tourist market since the border reopening. Popular Indian including the likes of Katrina Kaif, Tiger Shroff, Vedhika, Dheeraj Dhoopar and Masaba Gupta have spent their getaways in the Maldives this month. Meanwhile, Russia still retains its position as the leading tourist source market.

Top 10 Tourist Markets Since the Border Reopening (as of 19th November)

01 – Russia

12,961 Tourists arrived in the Maldives from Russia by 19th November 2020. The Russian federation continues to maintain its status as the leading tourist source market. Furthermore, Russia holds a market share of 21.9%.

The flag carrier of Russia, Aeroflot will also increase the frequency of flights to the Maldives. Moreover, Rossiya Airlines (which is a part of the Aeroflot Group) has announced to commence operations to the Maldives.

02 – India

By 19th November 2020, 5,449 tourists from India have arrived in the Maldives. Furthermore, India claimed a market share of 9.2%. A close neighbour of the island nation, India is one of the strongest tourist source markets. In 2019, the Maldives saw a robust growth from Indian tourist arrivals as well.

India is a key focus market for the Maldives on its road to recovery. Likewise, tourist arrivals from India are further expected to increase with the holiday season.

03 – United Kingdom

The UK claimed the position as the third-biggest tourist source market in terms of tourist arrivals by 19th November 2020. According to statistics, 4,745 tourists arrived from the UK to the island destination. This is a market share of 8.0%. Last month, the UK also lifted its travel restrictions to the Maldives as well.

04 – United States

A total of 4,396 tourists arrived on the Maldives from the US by 19th November 2020. Thus, the US ranks fourth among the leading tourist source markets to the Maldives. Moreover, arrivals from the United States of America accounts for 7.4% of the source market share.

05 – United Arab Emirates

Followed by the United States, the United Arab Emirates ranks as the fifth leading tourist source market. 4,051 tourists arrived in the Maldives from UAE, a market share of 6.9%. Furthermore, the flag carrier of UAE, Emirates carried the highest number of tourists to the Maldives, since the border reopening.

06 – Germany: 3,104 tourist arrivals recorded with a market share of 5.3%.
07 – Ukraine: 2,236 tourist arrivals recorded by 19th November 2020—a market share of 3.8%.
08 – France: 1,905 tourist arrivals recorded
09 – Spain: 1,896 tourist arrivals recorded ranking the country in ninth place
10 – Brazil: 1,721 tourist arrivals recorded as of 19th November

The Maldives aims to reach 500,000 tourist arrivals by the end of 2020. As of 18th November 2020, a total of 441,952 tourists have arrived in the holiday destination. 382,760 of these tourists visited the Maldives before it closed the borders.

While the global COVID-19 pandemic has had a huge impact on the Tourism Industry of the Maldives, tourists arrivals have now steadily been growing. In addition to that, a large number of guesthouses in the Maldives has also reopened. Meanwhile, the majority of the resorts in the Maldives now remain operational.

Feature image by Kurumba Maldives
Ad - immaldives.com

Latest

Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

Ad - immaldives.com
No more posts to show