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Top 10 Tourist Markets since Border Reopening—As of 19th November 2020

tourists sitting in in the beach
The top 10 tourist source markets to the Maldives (as of 19th November 2020), since the country reopened its borders on on 15th July 2020.

The Maldives has recorded 18,723 tourist arrivals from 1st November to 18th November 2020. While the figures remain low compared to pre-pandemic arrivals, Maldives is steadily regaining visitors. Furthermore, statistics from the Maldives’ Ministry of Tourism reveals tourists are spending an average of 9.2 nights in the Maldives this month.

As of 19th November 2020, India has climbed the ranks to become the 2nd biggest tourist market since the border reopening. Popular Indian including the likes of Katrina Kaif, Tiger Shroff, Vedhika, Dheeraj Dhoopar and Masaba Gupta have spent their getaways in the Maldives this month. Meanwhile, Russia still retains its position as the leading tourist source market.

Top 10 Tourist Markets Since the Border Reopening (as of 19th November)

01 – Russia

12,961 Tourists arrived in the Maldives from Russia by 19th November 2020. The Russian federation continues to maintain its status as the leading tourist source market. Furthermore, Russia holds a market share of 21.9%.

The flag carrier of Russia, Aeroflot will also increase the frequency of flights to the Maldives. Moreover, Rossiya Airlines (which is a part of the Aeroflot Group) has announced to commence operations to the Maldives.

02 – India

By 19th November 2020, 5,449 tourists from India have arrived in the Maldives. Furthermore, India claimed a market share of 9.2%. A close neighbour of the island nation, India is one of the strongest tourist source markets. In 2019, the Maldives saw a robust growth from Indian tourist arrivals as well.

India is a key focus market for the Maldives on its road to recovery. Likewise, tourist arrivals from India are further expected to increase with the holiday season.

03 – United Kingdom

The UK claimed the position as the third-biggest tourist source market in terms of tourist arrivals by 19th November 2020. According to statistics, 4,745 tourists arrived from the UK to the island destination. This is a market share of 8.0%. Last month, the UK also lifted its travel restrictions to the Maldives as well.

04 – United States

A total of 4,396 tourists arrived on the Maldives from the US by 19th November 2020. Thus, the US ranks fourth among the leading tourist source markets to the Maldives. Moreover, arrivals from the United States of America accounts for 7.4% of the source market share.

05 – United Arab Emirates

Followed by the United States, the United Arab Emirates ranks as the fifth leading tourist source market. 4,051 tourists arrived in the Maldives from UAE, a market share of 6.9%. Furthermore, the flag carrier of UAE, Emirates carried the highest number of tourists to the Maldives, since the border reopening.

06 – Germany: 3,104 tourist arrivals recorded with a market share of 5.3%.
07 – Ukraine: 2,236 tourist arrivals recorded by 19th November 2020—a market share of 3.8%.
08 – France: 1,905 tourist arrivals recorded
09 – Spain: 1,896 tourist arrivals recorded ranking the country in ninth place
10 – Brazil: 1,721 tourist arrivals recorded as of 19th November

The Maldives aims to reach 500,000 tourist arrivals by the end of 2020. As of 18th November 2020, a total of 441,952 tourists have arrived in the holiday destination. 382,760 of these tourists visited the Maldives before it closed the borders.

While the global COVID-19 pandemic has had a huge impact on the Tourism Industry of the Maldives, tourists arrivals have now steadily been growing. In addition to that, a large number of guesthouses in the Maldives has also reopened. Meanwhile, the majority of the resorts in the Maldives now remain operational.

Feature image by Kurumba Maldives
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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