Accor’s 5 Shades of Blue in the Maldives

Dive into Accor’s five resorts in the Maldives that reflect five different moods, tones, and experiences across the alluring islands. From intimate couples escapes to activity-filled family breaks, guests can immerse themselves in the blue beauty of the Maldives!

Midnight Blue: Raffles Maldives Meradhoo Resort

It is not only the ocean that stirs the senses in the Maldives – but the blue sky can also transport guests into a world of wonder. At Accor’s Raffles Maldives Meradhoo, an exclusive and elegant luxury retreat, guests can explore the remarkable and endlessly fascinating house reefs. In addition to that, a kaleidoscope of colorful fish with the resort’s Marine Butler can also be explored. Located close to the Equator and with zero light pollution, Raffles Maldives Meradhoo Resort is also a spectacular setting for stargazing.

Aerial view of Raffles Maldives Meradhoo — *Image: Raffles Maldives Meradhoo*

Experience Raffles Maldives Meradhoo Resort like no other with Discover Your Own Private Paradise package. Guests can enjoy special rates on accommodation with the legendary Raffles Butler service. And also Daily à la carte breakfast and dinner, guided snorkeling tour with the Marine Biologist, and group yoga classes.

Turquoise Blue: Fairmont Maldives Sirru Fen Fushi

Fairmont Maldives Sirru Fen Fushi is located in the Shaviyani Atoll. Home to one of the country’s largest resort lagoons, the resort boasts a 600-hectare pool that teems with aquatic life. Guests can swim, snorkel or dive into the inviting waters, discover manta rays, sea turtles, reef sharks, and dolphins, or simply sail into the sunset aboard a luxury yacht. Sirru Fen Fushi also houses the Maldives’ first and only coral regeneration project in the form of an underwater art installation. The project is conceptualized by celebrated British environmentalist and eco-artist, Jason deCaires Taylor.

*Image: Fairmont Maldives Sirru Fen Fushi*

Accor’s property Sirru Fen Fushi means “Secret Water Island” in the local language. Fairmont Maldives Sirru Fen Fushi lets guests uncover its beauty. The Family Escape package offers a wealth of amazing activities, including a sunset dolphin cruise, fishing trip, family cooking class, daily breakfast, and dinner, as well as complimentary water sports and Ocean Discovery Program by Marine Biologists. Moreover, the package is available for a minimum of 4 night stays.

Baby Blue: Mövenpick Resort Kuredhivaru Maldives

The sunlight and shallow seas of Mövenpick Resort Kuredhivaru Maldives create a treat for the eyes. The ocean shines a bright baby blue, with crystal clear waters that shimmer and sparkle all the way to the horizon. Furthermore, wall-to-wall glass in the overwater villas frames these breath-taking vistas.

Photographers will be inspired by this spectacular scenery. At the resort, guests can discover breathtaking wonders ready to be captured, both on land and at sea. Guests can now spend even longer soaking up the beauty of Accor’s Mövenpick Resort Kuredhivaru Maldives with the Stay & Save offer. Save 20% on 2-night stays, including breakfast, for bookings made at least 15 days prior to arrival

Aquamarine Blue: Pullman Maldives Maamutaa Resort

Surrounded by aquamarine seas, Pullman Maldives Maamutaa evokes a spirit of adventure. With the ocean stretching out before them, guests can enjoy an almost endless array of activities. They can soak up the sun and feel the ocean spray on a paddleboard or kayak. Or either push the limits with an exclusive outdoor Raaveriya Workout overlooking the Indian Ocean. Guests can also discover the underwater world with a scuba diving adventure on the tropical coral reefs.

aerial view of Mercure Maldives Kooddoo — *Image: Pullman Maldives Maamutaa Resort*

The resort boasts one of the most generous all-inclusive offers in the Maldives. The offer includes unlimited non-motorized watersports and also complimentary culinary delights available at six restaurants and bars across the island.

Azure Blue: Mercure Maldives Kooddoo Resort

Mercure Maldives Kooddoo Resort exudes a sense of peace and serenity. The resort is nestled in the Gaafu Alifu Atoll, secluded on a wonderful island. Crafted using local materials and an authentic design concept, the resort reflects the warmth of Maldivian hospitality and the carefree nature of the country’s culture. Likewise, simply unwind by the infinity pool and gaze out across the azure ocean to the horizon, where the sea fades into the sky.

With Accor’s Mercure Maldives Kooddoo’s reopening, guests can unwind in a Beach Villa for six nights and enjoy all-inclusive drinks. In addition to that, guests can enjoy dining experiences, complimentary return transfers, and non-motorized water sports equipment, including snorkels to discover the Maldives’ rich marine life.

Whatever type of vacation guests are seeking, from intimate couples’ escapes to activity-filled family breaks, all visitors can immerse themselves in the beauty of the Maldives with Accor.

Feature image by Pullman Maldives Maamutaa Resort

The travel and tourism sector is undergoing significant transformation, and the Arabian Travel Market (ATM) 2025 in Dubai is set to play a central role. For years, ATM has served as a vital meeting point for global industry leaders, innovators, and professionals. In 2025, however, the event’s importance has grown, not just due to its strategic location and global reach, but also because of an emerging shift in how countries, including the Maldives, are prioritizing international tourism fairs. Traditionally aligned with major European tourism events like ITB Berlin, the Maldives has now designated ATM as its most important international tourism fair, marking a decisive pivot in the country’s global tourism strategy.

ATM 2025: A Landmark Event for the Travel Industry

Set to take place from April 28 to May 1, 2025, at the Dubai World Trade Centre, ATM will be more than just a gathering; it’s expected to be an industry milestone. With over 46,000 tourism professionals attending from more than 160 countries, the 2025 edition promises to showcase the latest innovations, trends, and developments in the travel and tourism industry. As the world moves toward post-pandemic recovery, the event will highlight how the industry can develop through enhanced connectivity and forward-thinking technology.

The overarching theme of ATM 2025, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” reflects the rapid shifts in global travel patterns. From Artificial Intelligence (AI) shaping travel experiences to sustainability coming to the forefront, ATM 2025 will not only spotlight emerging trends but also offer a platform for businesses, governments, and stakeholders to forge new partnerships and explore new opportunities.

One of the key innovations at ATM 2025 will be the incorporation of cutting-edge AI technologies. As the travel industry becomes more tech-driven, the event will explore how AI streamlines operations, personalizes customer experiences, and aids in sustainable destination management. AI will take center stage at ATM 2025, with prominent speakers, including Cassie Kozyrkov, the former Chief Decision Scientist at Google, offering insights into how businesses can strategically adopt AI to drive growth.

Why ATM? Maldives Shifts Its Focus

For many years, the Maldives has maintained a strong presence at global tourism fairs, with ITB Berlin serving as a traditional cornerstone. However, in 2025, the Maldives Marketing and Public Relations Corporation (MMPRC) made a notable decision: the Arabian Travel Market (ATM) will now take precedence over ITB Berlin as the country’s primary tourism event. This strategic shift forms part of a broader recalibration of how the Maldives engages with the global tourism industry.

One of the driving factors behind this pivot is accessibility. The Maldives, like many other destinations, faced logistical challenges with European trade shows such as ITB Berlin. Visa difficulties and geographical constraints hindered the participation of Maldivian industry professionals, limiting their ability to engage with international stakeholders. Dubai, however, with its easy access to the wider Middle Eastern, African, and Asian markets, presents a much more viable platform for global engagement.

MMPRC Managing Director Ibrahim Shiuree affirmed that consultations with industry stakeholders, including resort operators and tourism associations, guided the move to prioritize ATM. As a result, ATM now offers the Maldives the visibility and accessibility it needs to promote its thriving tourism sector to an increasingly diverse international audience.

At ATM 2025, the Maldives delegation will present a strong presence, with over 230 representatives, including 111 exhibitors showcasing a wide range of resorts, guesthouses, and luxury services. In addition to promoting the country’s stunning natural beauty, MMPRC will also curate a cultural experience to replace the Maldives’ traditional “Maldivian Night” event, once held at ITB Berlin. This new showcase will offer international audiences a taste of Maldivian cuisine, music, and arts, highlighting the country’s unique cultural identity.

ATM: A Gateway for Regional Tourism Growth

The growing importance of ATM is not limited to the Maldives. The event has become a central hub for countries across the Middle East, Asia, and beyond to showcase their tourism offerings. In 2025, exhibitors from Asia will increase notably, with countries like India and China significantly expanding their participation. This highlights the region’s increasing influence in the global tourism market, particularly as Asia emerges as the fastest-growing region for tourism recovery.

Saudi Arabia, for instance, will spotlight its ambitious Vision 2030 at ATM 2025, with major tourism projects like the Red Sea Coast and NEOM taking center stage. Similarly, the UAE, Qatar, and other Middle Eastern countries will showcase their advancements in tourism infrastructure and evolving cultural tourism offerings.

The Middle East’s tourism sector has demonstrated impressive resilience post-pandemic, with the region recording a 32% increase in international arrivals over pre-pandemic 2019 levels. This robust recovery is expected to continue, with ATM 2025 providing an invaluable platform for international buyers and stakeholders to tap into this growing market.

A New Era for Tourism in the Maldives and Beyond

For the Maldives, ATM 2025 represents more than just a change in venue; it signals the country’s readiness to adapt to global tourism dynamics and the growing influence of the Middle East as a tourism hub. By focusing on Dubai and the Arabian Travel Market, the Maldives positions itself as a key player in a rapidly changing global tourism landscape, one that increasingly demands accessibility, connectivity, and cultural engagement.

Beyond the Maldives, ATM 2025 will likely become a game-changer for the global tourism industry. The event will highlight the importance of sustainability, technology, and cultural exchange as key drivers of growth. It will also offer valuable insights into the challenges and opportunities facing the global travel market, from the impacts of AI to the need for sustainable tourism practices.

As the travel industry continues to evolve, ATM 2025 will serve as a testament to the power of collaboration, innovation, and forward-thinking strategies. For countries like the Maldives, it represents the perfect opportunity to showcase not just their natural beauty but also their evolving tourism models that embrace cultural heritage, sustainability, and technological advancements.