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Addu and Fuvahmulah Join UNESCO’s World Network of Biosphere Reserves

aerial view of Fuvahmulah, now one of the biosphere reserves
The Maldives' southernmost atolls Addu and Fuvahmulah have joined UNESCO's World of Network of Biosphere reserves.

The Maldives’ southernmost atolls Addu and Fuvahmulah have been declared as UNESCO Biosphere Reserves. This declaration was made at 32nd session of the UNESCO International Coordinating Council. UNESCO’s Man and the Biosphere (MAB) program added 25 new Biosphere Reserves this year.

The UNESCO biosphere reserves seek to reconcile human activity with the conservation and sustainable use of biodiversity. Furthermore, they are a central element of UNESCO’s research and awareness-raising work to foster innovative sustainable development practices and combat the loss of biodiversity supporting communities and Member States’ understanding, valuing and safeguard the living environment.

Addu Atoll Biosphere Reserve

The southernmost atoll of the Maldives, Addu comprises a total of 30 islands. Likewise, 17 of these islands remain uninhabited. The atoll is also one of the most diverse coral reef ecosystems in the Maldives including; lagoons, reef passes, seagrass beds, sandbanks, coral islands, lush tropical vegetation, mangroves, wetlands, brackish lakes (locally known as kilhis) agricultural land and also residential areas.

According to UNESCO, the establishment of Addu Atoll Biosphere Reserve reinforces ongoing efforts to manage coral reef ecosystem services through sustainable development.

Fuvahmulah Biosphere Reserve

Fuvahmulah is a large island in the southern part of the Maldives. The new biosphere reserve encompasses an entire atoll ecosystem. This includes the most diverse of coral ecosystems in the country with healthy habitats and unique coral sand beach formations.

The surface of the island also holds the form of a very shallow bowl with two mangroves and wetlands (locally known as Kilhi) at medial low points, forming two small linked sub-catchments. Moreover, the Kilhis in Fuvahmulah has influenced the lifestyle of the island’s inhabitants. Most inhabitants of the island make a living mostly with tourism, small-scale fishing and agriculture.

Before, Baa Atoll remained as the only Biosphere Reserve in the Maldives. UNESCO designates new biosphere reserves every year by the MAB programme’s governing body, the International Co-ordinating Council. Likewise, this council has a rotating elected membership of 34 UNESCO Member States.

Feature image by See from the Sky
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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