Search
Close this search box.

Agreement on Coral reef Restoration Signed Between University of Milano-Bicocca and Maldives

coral reef restoration
An agreement on coral reef restoration has been signed between the University of Milano-Bicocca and the government of the Maldives.

The University of Milano-Bicocca and the government of the Republic of Maldives are now officially working together to develop a national protocol to coordinate the Maldivian coral restoration projects. This partnership will help achieve new important goals in the fields of sustainability and biodiversity.

During the ceremony that was live-streamed this morning from the Milan campus auditorium, the rector of the University, Giovanna Iannantuoni, and the Minister of Fisheries, Marine Resources and Agriculture of the Republic of Maldives, Zaha Waheed (via conference call) signed the agreement, officially setting in motion the project for the development of collaborative research.

The agreement that was signed today with the Maldives government represents a new step in the collaboration that has been going on for over 11 years with the goal of protecting the coral reef and reducing pollution in the seas. This partnership, which sees us engaged on crucial issues for the future of our planet, is a source of pride for the entire academic community.

Rector Giovanna Iannantuoni.

Coral reefs are among the most complex and biodiverse ecosystems on Earth, but they are threatened by the unsustainable management of the environment and its resources.

Thanks to the partnership stipulated today, all the techniques used for coral reef restoration will be analyzed, to identify the most effective ones to ensure the survival of these delicate organisms found in the Maldives, and to develop guidelines for their monitoring and application.

The agreement is part of a larger project. Since 2009 the University of Milano-Bicocca has been studying new solutions for the protection of corals and the marine environment. This is made possible thanks to the MaRHE research and higher education centre located on Magoodhoo island, in the Maldives, in collaboration with the government-affiliated Maldives Marine Research Institute, as well as with foreign universities and research centres.

These solutions include ecological coral restoration techniques based on the selection of “super corals” that are resistant to the effects of climate change, as well as the development of biocompatible and biodegradable mitigation methods for the healing of coral wounds, a solution that can extend the life of corals raised using restoration practices.

Image: Università degli Studi di Milano-Bicocca

During the ceremony, the initiative entitled “CorallaMib” was also presented. It is a call for ideas open to university and high school students. The project will follow two strands: participants who choose the scientific one will be able to test themselves by proposing solutions that can reduce the impact of anthropogenic factors on coral reefs; those who opt for the artistic-literary one will be able to present a work dedicated to the sea and environmental protection.

When the world health situation allows it, the winners of the competition will be able to go to the MaRHE center in the Maldives to study closely, together with the researchers from Milano-Bicocca, the biodiversity of this archipelago, its coral reef and the factors that are threatening its survival.

Considering the MaRHE Center’s multidisciplinary approach, the agreement that was signed today provides for the involvement of several University Departments: the Department of Materials Science with the optimization and testing of new biopolymers in the marine environment, the Department of Biotechnology and Biosciences, with the analysis of physiological patterns in stressed marine animals, and the “R. Massa” Department of Human Sciences for Education for the “citizen science” elements applied to coral restoration, aimed at developing new channels of communication essential to raising awareness on the quality of the environment and on the importance of the oceans.

In order to develop new “coral restoration” techniques and to monitor coral health and reproduction in a controlled environment, the researchers of the Bicocca MaRHE center also collaborate with the Genoa Aquarium, with whom a partnership for joint research initiatives was signed in 2020.

Feature image by Università degli Studi di Milano-Bicocca

Ad - immaldives.com

Latest

Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

Ad - immaldives.com
No more posts to show