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Agreement on Coral reef Restoration Signed Between University of Milano-Bicocca and Maldives

coral reef restoration
An agreement on coral reef restoration has been signed between the University of Milano-Bicocca and the government of the Maldives.

The University of Milano-Bicocca and the government of the Republic of Maldives are now officially working together to develop a national protocol to coordinate the Maldivian coral restoration projects. This partnership will help achieve new important goals in the fields of sustainability and biodiversity.

During the ceremony that was live-streamed this morning from the Milan campus auditorium, the rector of the University, Giovanna Iannantuoni, and the Minister of Fisheries, Marine Resources and Agriculture of the Republic of Maldives, Zaha Waheed (via conference call) signed the agreement, officially setting in motion the project for the development of collaborative research.

The agreement that was signed today with the Maldives government represents a new step in the collaboration that has been going on for over 11 years with the goal of protecting the coral reef and reducing pollution in the seas. This partnership, which sees us engaged on crucial issues for the future of our planet, is a source of pride for the entire academic community.

Rector Giovanna Iannantuoni.

Coral reefs are among the most complex and biodiverse ecosystems on Earth, but they are threatened by the unsustainable management of the environment and its resources.

Thanks to the partnership stipulated today, all the techniques used for coral reef restoration will be analyzed, to identify the most effective ones to ensure the survival of these delicate organisms found in the Maldives, and to develop guidelines for their monitoring and application.

The agreement is part of a larger project. Since 2009 the University of Milano-Bicocca has been studying new solutions for the protection of corals and the marine environment. This is made possible thanks to the MaRHE research and higher education centre located on Magoodhoo island, in the Maldives, in collaboration with the government-affiliated Maldives Marine Research Institute, as well as with foreign universities and research centres.

These solutions include ecological coral restoration techniques based on the selection of “super corals” that are resistant to the effects of climate change, as well as the development of biocompatible and biodegradable mitigation methods for the healing of coral wounds, a solution that can extend the life of corals raised using restoration practices.

Image: Università degli Studi di Milano-Bicocca

During the ceremony, the initiative entitled “CorallaMib” was also presented. It is a call for ideas open to university and high school students. The project will follow two strands: participants who choose the scientific one will be able to test themselves by proposing solutions that can reduce the impact of anthropogenic factors on coral reefs; those who opt for the artistic-literary one will be able to present a work dedicated to the sea and environmental protection.

When the world health situation allows it, the winners of the competition will be able to go to the MaRHE center in the Maldives to study closely, together with the researchers from Milano-Bicocca, the biodiversity of this archipelago, its coral reef and the factors that are threatening its survival.

Considering the MaRHE Center’s multidisciplinary approach, the agreement that was signed today provides for the involvement of several University Departments: the Department of Materials Science with the optimization and testing of new biopolymers in the marine environment, the Department of Biotechnology and Biosciences, with the analysis of physiological patterns in stressed marine animals, and the “R. Massa” Department of Human Sciences for Education for the “citizen science” elements applied to coral restoration, aimed at developing new channels of communication essential to raising awareness on the quality of the environment and on the importance of the oceans.

In order to develop new “coral restoration” techniques and to monitor coral health and reproduction in a controlled environment, the researchers of the Bicocca MaRHE center also collaborate with the Genoa Aquarium, with whom a partnership for joint research initiatives was signed in 2020.

Feature image by Università degli Studi di Milano-Bicocca

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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