Renowned Indian film director and choreographer, and producer, Farah Khan recently spent a few unforgettable days in the Maldives, soaking up island culture and joining in the vibrant spirit of Eid al-Adha. She visited the country from June 5 to June 8, 2025, as part of a special cultural collaboration that Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) organised to highlight the nation’s rich local traditions and engage Indian audiences during one of its most cherished celebrations.

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Farah Khan’s Trip to the Maldives

Best known for her larger-than-life Bollywood choreography and hit films, Farah Khan has also built a strong reputation as a popular television personality. With more than 13 million followers across her social media platforms, she connects deeply with Indian and South Asian families, especially those planning leisure travel. Her broad appeal made her the ideal figure to bring attention to the Maldives’ cultural charm.

As part of the summer 2025 destination marketing campaign, Farah Khan stayed at the luxury resort Sun Siyam Olhuveli, and Arena Beach Maldives, a popular hotel on Maafushi Island. She experienced both the peaceful elegance of the islands and the genuine warmth of their local communities. A combination that defines the Maldives’ distinct character.

What did the collaboration involve?

Farah didn’t visit just to relax. Alongside her five-member crew, she came to the Maldives to film a special series of content pieces focused on everyday island life during Eid. She will soon release a full YouTube vlog and other engaging content to give viewers an up-close and personal look at the Maldives beyond its famous luxury resorts and postcard beaches.

During the Eid al-Adha festivities, Farah joined in the cultural celebrations by wearing the traditional red Dhivehi libaas, a moment captured on video and shared by MMPRC. In that video, she delivered heartfelt Eid wishes on behalf of India to the people of the Maldives, adding a warm, personal gesture to the collaboration.

Why does this campaign matter?

Visit Maldives continues to team up with well-known and relatable public figures to reach key international markets. India remains one of the Maldives’ top tourism source markets, and by partnering with someone as familiar and trusted as Farah Khan, the destination strengthens its visibility and appeal for Indian travellers.

By blending luxurious experiences with cultural richness, this campaign paints a full picture of what the Maldives offers, especially during meaningful moments like Eid.

What content can viewers look forward to?

• A YouTube vlog that documents Farah Khan’s Eid journey in the Maldives
• Short-form video content that showcases:
  • Local island celebrations during Eid Al-Adha
  • Cultural exchanges and real community life
  • The unique combination of tradition and hospitality in the Maldives
  • A deeper look at the destination beyond five-star resorts

This campaign speaks directly to travellers looking for more than just a beach escape. And with Farah Khan guiding the experience, audiences can expect a warm, vibrant, and culturally rich window into the soul of the Maldives.