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Crown and Champa Resorts: One Island, One Resort

Crown and Champa Resorts has 09 properties in Maldives. In the picture you can find Kudadoo Maldives.
Crown and Champa Resorts is one of the leading hospitality groups in the Maldives. With over 40 years of experience in the industry.

Crown and Champa Resorts is one of the leading hospitality groups in the Maldives. With over 40 years of experience in the industry, the hotel group now owns a collection of nine luxurious resorts and one city hotel.

After a long unprecedented pause, several countries across the globe have eased travel restrictions and are slowly opening the borders for travellers. Once travelling resumes, its certain that the travellers would seek safe and care-free destinations where social distancing is possible while having a memorable time.

Renowned for the ‘one island, one resort’ concept, Maldives is a unique destination offering unmatched experiences at the ultimate island getaway. The unique ‘one island, one resort’ concept is without a doubt what puts the country on future travellers’ list.

Crown and Champa Resorts’ diverse collection of resorts are scattered across the azure Indian ocean, waiting to be rediscovered. Each resort is on a private island with private villas, secluded beach surroundings, private pools and sufficient space to enjoy while practicing social distancing. Contactless activities and excursions, diving, snorkelling, and yachting are some of the many experiences available on the island resorts.

From Crown and Champa Resorts’ collection, Kudadoo Maldives Private Island by Hurawalhi is bound to impress even the most discerning traveller. Designed for escapes from the confines of everyday life, Kudadoo Maldives offers delightful culinary creations, unlimited leisure activities and wellness. Where everything under the moon is available at any time and anywhere, Kudadoo Maldives is certainly an experience worth having.

Hurawalhi Island Resort Maldives is another popular destination among Crown and Champa Resorts’ portfolio. Located in the pristine Lhaviyani Atoll, the adults-only luxury resort is where excitement meets serenity, comfort and adventure. Hurawalhi Island Resort is also home to the world’s largest all-glass undersea restaurant. Fancy a meal at 5.8 meters below the surface of the ocean?

5.8 Undersea Restaurant is also accessible from the nearby Kuredu Resort and Spa, another luxury escape from Crown and Champa Resorts’ collection. With a wide range of accommodation options and enthralling experiences, Kuredu Resort and Spa is one of the Maldives’ favourite and top-rated resorts.

Crown and Champa Resorts’ collection also includes Innahura Maldives Resort, Vilamendhoo Island Resort and Spa, Veligandu Island Resort and Spa, Komandoo Maldives, Meeru Island Resort and Spa, and Champa Central Hotel in Male’ City. Whether its basking in the sun by the white sandy beaches or taking a dip in the turquoise waters, the one island, one resort concept assures a secluded getaway.

Feature image by Kudadoo Maldives
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Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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