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Emirates Offers Exclusive Content for Travel Agents on Emirates Gateway

Emirates Gateway
Emirates will offer exclusive rich content and services for travel agent partners on Emirates Gateway starting from 01st July 2021.

Emirates will offer exclusive rich content and services for travel agent partners on its NDC-enabled direct connect platform, Emirates Gateway, starting from 01 July 2021. A surcharge on all bookings made via Global Distribution Systems (GDS) will also kick in on the same day.

This follows the launch of Emirates Gateway in October last year and marks a milestone in Emirates’ plans to cater a dynamic marketplace by providing trade partners with a choice of connection options and differentiated products and benefits across channels.

From 01st July 2021, the following NDC content will be available to agents, via Emirates Gateway:
  • Access to differentiated ticket pricing such as dedicated promotional fares and pre-sales
  • Ability to sell excess baggage, enabling enhanced customer experience
  • Access to rich content
  • Differentiated pricing for select ancillary services
  • Faster access to new ancillary products

Our goal is to empower our trade partners to deliver even better customer experiences, and we are pleased to introduce the next batch of new exclusive features and benefits for them on Emirates Gateway, which was launched to address the limitations of current legacy systems and provide a wide range of additional content and options for agents.

Adnan Kazim, Emirates’ Chief Commercial Officer.

Agencies not signed up to the Emirates Gateway can continue to access Emirates’ EDIFACT – legacy content through the airline’s GDS partners Amadeus, Travelport, Travelsky, Infini and Sirena. However, to mitigate the higher cost Emirates incurs through GDS distribution, from 01 July 2021, bookings made via GDS will incur a distribution surcharge ranging between USD 14 and 25 per ticket depending on sector length.

Emirates is working closely with interested trade partners to bring them on board the Emirates Gateway, which provides access to the widest range of Emirates fare products including exclusive content not available in the indirect channels, and where bookings will not incur a Distribution Surcharge.

Travel agents interested in Emirates Gateway can get more information from the Emirates Partners Portal (emirates.partners) or contact the Emirates sales team.

Feature image by Emirates

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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