At Coco Collection resorts in the Maldives, Friday is an all-day celebration of Maldivian traditions and culture!
At Coco Collection resorts in the Maldives, Friday is an all-day celebration of Maldivian traditions and culture! You can see the resort’s islanders in traditional Maldivian attire from the airport to the resort. Additionally, you can also hear the ‘Bodu Beru’ drums in the evening at the resorts as well.
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Coco Palm Dhuni Kolhu and Coco Bodu Hithi host a traditional beach dinner every Friday as well. Guests indulge Maldivian delicacies and South Asian cuisine at the beach dinner. And remember, coconuts are a big thing in the Maldives. So, expect to sample some amazing coconut dishes.
Image: Coco Collection
Guests can end their Friday with an entertaining (and informative!) presentation about the Maldivian history and culture. The presentation is held at the resorts’ bar.
The Coco Collection brand compromises of Coco Palm Dhuni Kolhu and Coco Bodu Hithi in the Maldives. Recently, the two resorts have received honours from Condé Nast Traveler’s 2020 Readers’ Choice Award. Likewise, Coco Palm Dhuni Kolhu won the 20th place in the top 30 Indian Ocean Resorts category. Meanwhile, Coco Bodu Hithi won the 27th place.
Coco Bodu Hithi
The flagship property of Coco Collection, Coco Bodu Hithi reflects the Island’s character in its every dimension. Furthermore, the chic retreat is a place where guests can connect with themselves, loved ones and the wonder of the natural world. Nestled within North Malé Atoll, the resort is accessible via a 40-minute journey from Velana International Airport.
Coco Palm Dhuni Kolhu
Coco Palm Dhuni Kolhu promises that ‘happiness is found in every moment’. The resort located in Baa Atoll remains dedicated to making the most of its cherished island home. Moreover, Coco Plam Dhuni Kolhu offers The style and feel are rustic yet luxurious, organic yet elegant. So, the beautiful island is for guests who want to forget about the everyday stresses of life and reconnect with nature.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
