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Lily Beach Resort & Spa Extends Free Departing PCR Test Programme

Lily Beach Resort safe programme
Lily Beach Resort announced the extension of its popular programme for free departing PCR tests until the 31st of March 2021.

The “Best All-Inclusive Resort in the Maldives” (as per TripAdvisor, 2020), Lily Beach Resort & Spa is announcing the extension of its popular programme for free departing PCR tests until the 31st of March 2021. The programme offers free testing for 2 adults and 1 child per booking when departing from the resort to head back to their country.

This initiative was created to help guests arrive confidently to the resort, have a worry-free stay, and depart effortlessly without any issues. It has alleviated some of the stress that accompanies travel during the pandemic and helped make vacationing a viable option for couples and families alike.

Free departing PCR tests were instituted on account of the Lily Beach Resort & Spa’s Safe Lily Programme, which has enhanced hygiene and safety measures. These changes are in-line with guidelines from the Maldivian Health Protection Agency (HPA) and were enacted at Lily Beach Resort & Spa for the safety and well-being of guests and team members alike.

Check out the Safe Lily Programme here: https://www.lilybeachmaldives.com/safe-lily-programme/

The pioneer of all-inclusive tourism in Maldives – local owner-operator, Lily Hotels – showed its boldness and innovation when it became one of the first companies to provide free PCR services after the country’s brief COVID-19 related lockdown. Lily Hotels took the initiative to institute this policy when it was most needed by guests but was not the hospitality norm. This decision quickly became a policy adopted by many across the sector and continues to be a successful selling point for tourists.

Notably, Lily Beach Resort & Spa was one of the few hospitality venues that did not close during the worst period of the pandemic. As a result of the adaptability, forward-thinking, and perseverance of its exemplary team members, the resort was able to keep running without major setbacks like going under lockdown.

This fact, paired with new policies in place such as free PCR testing, established Lily Beach as a safe destination and gave guests the confidence to continue booking enjoyable tropical vacations – even during one of the most daunting travel periods.

Although this great savings programme is coming to an end, Lily Beach promises to keep updating its policies to ensure that guests arrive, stay, and depart confidently. Any guest who books before the 1st of April 2021 will still be able to enjoy the Free PCR Test Programme. So, what are you waiting for? Time is running out – book now (or before the 1st of April 2021) to make the best use of this once-in-a-lifetime savings programme!

For more information about the resort’s new departing PCR test policy contact them at: reservations@lilybeachmaldives.com

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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