In a bid to strengthen community-led sustainability efforts in the Maldives, JOALI Maldives and JOALI BEING have opened applications for their 2025 Sustainability Fund. The initiative focuses on supporting meaningful projects within Raa Atoll, offering grants of up to $3,000 to five locally driven ideas that aim to make a positive impact.

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The fund forms part of JOALI’s broader vision to promote thoughtful, responsible living. Rather than applying a one-size-fits-all approach, JOALI encourages residents and organizations in the atoll to bring forward their own solutions to local challenges, whether environmental, social, or economic.

Supporting Local Ideas Through Four Core Themes

Applicants can submit proposals in one of four categories, each reflecting a pillar of JOALI’s sustainability philosophy:

• Environmental stewardship, such as restoring coral reefs or leading educational programs about conservation.
• Health and wellness, through initiatives that support mental, physical, or emotional wellbeing.
• Women’s empowerment, by creating opportunities through education, skill-building, and entrepreneurship.
• Sustainable living, with efforts that reduce waste, conserve water and energy, or promote ethical consumption habits.

A Community-First Approach to Sustainability

Moreover, what sets this fund apart is its community-first approach. Instead of imposing outside solutions, JOALI invites ideas from those who know the region best, local people with a clear vision for how to protect and uplift their home.

Although JOALI is best known as a luxury resort brand, it has always woven sustainability into its identity. Since the beginning, JOALI has aimed to redefine what luxury looks like, placing equal importance on comfort and care for the planet. As a result, the brand consistently integrates this commitment into daily operations and long-term partnerships, working to make a meaningful difference not just for guests, but for staff, local communities, and the environment as a whole.

Joy of Caring: A Guiding Principle

Furthermore, JOALI grounds this commitment in its guiding principle, “Joy of Caring,” a philosophy that shapes all of its social and environmental efforts. In line with the UN’s Sustainable Development Goals, this approach helps JOALI build a model of hospitality that doesn’t just look good—it does good.

Ultimately, JOALI aims to empower local changemakers and create a platform where innovation, care, and responsibility intersect. By doing so, the brand fosters a future where both people and nature can thrive together.

Anyone interested in applying for the 2025 Sustainability Fund or learning more about JOALI’s community and environmental programs can visit www.joali.com/sustainability-and-csr-at-joali.